Advertisement

Topic: Steve Jobs

First Mover: Dominic Proctor GroupM Worldwide's new president wants to bring creativity into the media business

How will you and GroupM global CEO Irwin Gotlieb divide responsibilities? It’s a straightforward division of labor. Irwin will concentrate on the big picture, the strategic future, questions as they…

May 14, 2012, 12:01 AM EDT

Steve Jobs Plays FDR in Long-Lost '1944' Apple Video Nine-minute spoof of classic '1984' spot

Amazingly, almost 30 years after it was made, a short film created by Apple as a spoof of its "1984" Super Bowl spot has finally surfaced. Called "1944," it's set…

May 3, 2012, 11:43 AM EDT

Lee Clow Connects via Passionate 'Tangent' Be authentic and make elegant ads, he tells 4A's crowd

Lee Clow came to reminisce about Chiat\Day's legendary "1984" ad for Apple, but wound up using his appearance today at the 4A's Transformation Conference to speak passionately about the transformative…

March 28, 2012, 8:43 PM EDT

TBWA's Clow on Steve Jobs: 'He's Right Again' Apple co-founder is first client in One Club Hall of Fame

Steve Jobs may have never created an ad, but marketing was never far from his mind. Just ask TBWA’s Lee Clow, whom Jobs called on weekends and in the middle…

January 18, 2012, 3:55 PM EST

The Protester, Not Steve Jobs, Is 'Time's 2011 Person of the Year Mag pays homage to spirit of dissent

Snubbing Steve Jobs, Time magazine named The Protester as its 2011 Person of the Year, paying homage to the “spirit of dissent” that toppled dictators in the Middle East and…

December 14, 2011, 10:02 AM EST

Iconic Icons Susan Kare, the former Apple designer behind the 'Happy Mac' icon, discusses a well-designed life

Anyone ever give you a virtual kiss on Facebook? Ever find yourself face to face with Apple's once-ubiquitous "Happy Mac" icon? You have Susan Kare to thank. The pioneering digital…

November 15, 2011, 6:29 AM EST

The Once and Future Steve Jobs

In 1998, Jay Chiat, whose agency, Chiat/Day, helped invent the Tao of Apple, was trying to convince me of Steve Jobs’ epochal importance. Jay and Steve had become good friends…

October 11 2011

'Wired' Puts Out Steve Jobs E-Book Mag takes candid look at its own coverage

While other publications scrambled to put out ink-on-paper editions on Steve Jobs, Wired turned to the e-book format for a commemorative product. Staffers worked late into the night Friday to get “Steve…

October 10, 2011, 11:04 AM EDT

Inspired by Steve Jobs Fans mark Apple CEO's passing by creating art

Apple had a famously loyal following, and for many fans, the connection was not just with the company and its products—it was with CEO Steve Jobs. In addition to being…

October 10, 2011, 6:43 AM EDT

The Greatest Marketer of the Age Steve Jobs demanded that his company build great products—and great advertising campaigns

Steve Jobs made computers and music players and telephones and tablets. But mostly what he sold were two things—beauty and truth. As Apple's core brand values, they were inseparable. His…

October 10, 2011, 6:39 AM EDT

Advertisement