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Topic: Steve Jobs

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

July 6, 2014, 7:56 PM EDT

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS (Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

June 21, 2014, 11:45 AM EDT

The Silicon Kingdom: Disney Invests in Tech Startup Program Launches accelerator with Techstars

Disneyland could be the next Silicon Valley with its new program to jumpstart tech companies. Disney is getting into the accelerator business, sprinkling investments like pixie dust on a select…

February 12, 2014, 1:49 PM EST

How Filmmaker Casey Neistat Gets Away With Murder Director does his own thing for Nike and Mercedes

Specs Who Casey Neistat Age 32 New gig Freelance commercial director Old gig Commercial director, HSI Productions You mostly make unbranded videos. How did you get into branded work? I met Andy Spade in 2002 or…

June 9, 2013, 11:19 PM EDT

A Very Brief History of Web Video From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

April 29, 2013, 10:06 PM EDT

Campbell Soup Seeks Big Ideas From Small Groups CEO pushes soup giant to move faster, 'think outside the can'

Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future. Accordingly, Morrison encourages company staffers to…

March 11, 2013, 3:15 PM EDT

New Wired Editor Scott Dadich Likes to Blow Things Up Condé Nast’s iPad guru puts his stamp on the iconic tech title

Specs Age 36 New gig Editor in chief, Wired Old gig Vp, editorial platforms and design, Condé Nast In your first editor’s letter, you said that you were planning to “blow some stuff up”…

February 18, 2013, 7:53 AM EST

First Mover: David Wertheimer Fox's new digital chief wants to harness social media's power for viewers and advertisers

Specs Age 44 New gig President, digital, Fox Broadcasting Company Old gig CEO, Entertainment Technology Center, USC So you’re Fox’s digital guru. Shouldn’t that make you want to step up your Twitter game? I…

August 20, 2012, 12:02 AM EDT

The Webby Awards Celebrate the Internet in 5 Words or Less Politicians, celebs and online innovators take home hardware, honor Steve Jobs

The Webby Awards, the Internet's big night out, brought together celebrities, media types, politicians and innovators of all stripes to celebrate the glorious world and work of the Internet. As…

May 22, 2012, 12:56 PM EDT

The 10 Most Controversial Mag Covers (Recently) Published These images shocked, awed, made you buy and/or made you talk

Sex sells. If it bleeds, it leads. There is value to shock—you don't have to be slinging dirt for TMZ to understand that. Some of the most controversial images ever…

May 22, 2012, 11:16 AM EDT

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