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Topic: Steve Jobs

The Myths and Mysteries of Apple's Apple

How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

Here's Why Gerry Graf Is the Best Speaker During Advertising Week

Once again, the industry's class clown injects levity into all the serious talk

Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf. Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion…

Larry Ellison Steps Down as Oracle’s CEO

Continues on as chairman

Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career. He will now serve as the tech company’s executive chairman and chief technology officer,…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS

(Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

The Silicon Kingdom: Disney Invests in Tech Startup Program

Launches accelerator with Techstars

Disneyland could be the next Silicon Valley with its new program to jumpstart tech companies. Disney is getting into the accelerator business, sprinkling investments like pixie dust on a select…

How Filmmaker Casey Neistat Gets Away With Murder

Director does his own thing for Nike and Mercedes

Specs Who Casey Neistat Age 32 New gig Freelance commercial director Old gig Commercial director, HSI Productions You mostly make unbranded videos. How did you get into branded work? I met Andy Spade in 2002 or…

A Very Brief History of Web Video

From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

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