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Topic: Steve Jobs

Want to Produce Craft Beyond the Norm? Hire Confident Oddballs

Embracing peculiarity can be a strong creative force

In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him]…

Facebook and YouTube Stats Show the Buzz About 'Steve Jobs' Is Huge for a Biopic

20 million video views so far

If any CEO is known for creating buzz before a product launch, it's Steve Jobs. Apple's co-founder was the king of hype. Now, his legacy is being measured in a…

The Steve Jobs Movie Includes Historical Cameos by These 12 Tech Brands (Besides Apple)

The film opens nationwide Oct. 23

The eponymous Steve Jobs movie, which stars Michael Fassbender as Apple's iconic co-founder, is like a history lesson in digital brands. Eschewing the typical biopic format, the film, which will…

The Myths and Mysteries of Apple's Apple

How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

Here's Why Gerry Graf Is the Best Speaker During Advertising Week

Once again, the industry's class clown injects levity into all the serious talk

Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf. Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion…

Larry Ellison Steps Down as Oracle’s CEO

Continues on as chairman

Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career. He will now serve as the tech company’s executive chairman and chief technology officer,…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS

(Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

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