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Topic: Steve Burke

Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

Mark Zuckerberg leaps into lead spot

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market…

NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of…

NBCUniversal Invests $200 Million in BuzzFeed

Media giant just took a similar stake in Vox

Less than a week after investing $200 million in digital media company Vox, NBCUniversal has coughed up another $200 million for an equity stake in digital powerhouse BuzzFeed. "BuzzFeed has built…

TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon

Er, sorry, 'trending downward'

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They…

What Did TV CEOs Tell Investors About the Weak Ad Market?

Telcos, cars and CPG underspent on television

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when…

That's a $6 Billion Upfront Wrap for All of NBCUniversal

Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

NBCU’s Steve Burke Declares Victory

Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

Stellar Quarter for Resurgent NBC

Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

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