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Topic: State Farm

State Farm Will Debut a New Tagline During Game 1 of the NBA Finals Tonight

Insurance company says it's 'Here to help life go right'

State Farm is still there ... but it's no longer simply "like a good neighbor."  In a new campaign by longtime lead creative agency DDB Chicago, the insurance giant debuts a…

State Farm Is Being Featured in Tonight's Episode of Black-ish

Insurer integrated into the storyline

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last…

Barbasol, Jake From State Farm, Applebee's and Totinos Won Twitter Today With This Banter

Just another Thursday

Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State Farm,…

Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still,…

Keith Reinhard to Receive Clio Lifetime Achievement Award

How he helped remake the agency landscape

Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape. On Sept. 30, the Clio Awards will…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

Brands Make a Match With Dating Apps

20th Century Fox, Crunch Fitness test out new ads

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also…

Ad of the Day: SNL's Coneheads Remake the 'Jake From State Farm' Commercial

Dan Aykroyd and Jane Curtin dust off their '70s characters

The "Jake From State Farm" phenomenon shows no signs of slowing down, as the insurance company and DDB Chicago just remade the famous 2011 ad with Dan Aykroyd and Jane…

State Farm Signs On as Lead Sponsor of Billboard Latin Music Awards on Telemundo

2015 show includes simulcast on NBC Universo

State Farm is back as the title sponsor of Thursday's Billboard Latin Music Awards. The awards show airs on Telemundo with a simulcast on NBC Universo, the NBCU cable network that…

State Farm Just Remade the 'Jake From State Farm' Ad Completely With Emojis

Gift keeps on giving

State Farm probably still can't believe how popular the "Jake From State Farm" commercial has become. It became a cult favorite almost overnight and has been parodied relentlessly on Vine…

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