Advertisement

Topic: State Farm

State Farm and Postmates Are Delivering Free BBQ-and-French-Fries-Stuffed Burritos to NFL Fans

Aimed at 'housegaters'

Football fans love their big-screen TVs so much that "housegating" is evidently the new tailgating. State Farm, working with agency DDB Chicago, has partnered with courier service Postmates and Chili's to capitalize…

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

GE, eBay and more are seeing success with branded audio content

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…

Forget Your Shampoo at Bonnaroo? State Farm's Music Fest Campaign Is 'Here to Help'

Festival activations underscore brand’s good neighbor policy

Music festivals can be really exciting, but they also can be full of annoyances, like getting caught in a torrential downpour or stifled by unbearable heat. State Farm is helping…

Is Pokemon Go Finally Making Augmented Reality Mainstream?

Brands like Porsche and State Farm are trying it out

Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends. However, thanks…

State Farm Will Debut a New Tagline During Game 1 of the NBA Finals Tonight

Insurance company says it's 'Here to help life go right'

State Farm is still there ... but it's no longer simply "like a good neighbor."  In a new campaign by longtime lead creative agency DDB Chicago, the insurance giant debuts a…

State Farm Is Being Featured in Tonight's Episode of Black-ish

Insurer integrated into the storyline

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last…

Barbasol, Jake From State Farm, Applebee's and Totinos Won Twitter Today With This Banter

Just another Thursday

Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State Farm,…

Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still,…

Keith Reinhard to Receive Clio Lifetime Achievement Award

How he helped remake the agency landscape

Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape. On Sept. 30, the Clio Awards will…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

Advertisement
Advertisement