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Topic: State Farm

Global Media Agency of the Year: How OMD Became the One to Beat in 2014 And landed Johnson & Johnson's $1 billion account

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de…

February 8, 2015, 8:00 PM EST

State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing Another view of the 'Magic Jingle' campaign

State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis…

January 14, 2015, 4:25 PM EST

State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot DDB's charming 'Never' ad

Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we…

December 11, 2014, 7:49 AM EST

Steve Stoute's Agency Will Now Work on the NBA Translation wins pitch for league's creative business

Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships. So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein…

December 9, 2014, 8:24 PM EST

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

The VMAs Inspired Good and Bad Branded Tweets But no break-out winner

The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of…

August 25, 2014, 1:21 PM EDT

Ad of the Day: See Which Classic SNL Characters Are Now Working for State Farm DDB work breaks on VMAs

The State Farm-meister wants to pump … you up! The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin…

August 22, 2014, 12:37 PM EDT

Butler/Till Brings Brands Like State Farm to Local Markets 80-person agency also works for Bausch + Lomb

Specs Who (From left) Peter Infante, president; Sue Butler, co-CEO; Kimberly Jones, vp, client services; Tracy Till, co-CEO; Melissa Palmer, CFO, vp, finance and operations What Media agency Where Rochester, N.Y. An upstate New…

May 28, 2014, 9:32 PM EDT

State Farm and Liberty Mutual Dive Into 3-D Ad Tech Insurers run promos via Adnimation's system

State Farm and Liberty Mutual have begun employing Adnimation's three-dimensional ads, which are GIF-like promos designed to jump off the page more than other rich media units. Adnimation's promos normally entail…

May 12, 2014, 12:05 PM EDT

How Chris Paul Became the NBA's Most Gifted Endorser(s) Chris Jr. joins the Chris and Cliff campaign

IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and…

April 29, 2014, 9:27 AM EDT

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