Topic: Starz

How to Revitalize Beloved Pop Culture Brands Like Star Trek, Hannibal and American Gods

Bryan Fuller and Michael Green explain how they did it

These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the…

Why Premium Cable Network Epix Is Leaping Into the Crowded Scripted Series Field

It's looking for its version of Mad Men

Peak TV—as many as 450 scripted series will air this year—is about to get even more crowded, thanks to Epix. The premium cable network, which launched in 2009 and is jointly…

Starz Is Capitalizing on Cachet of New Owner Lionsgate

Luring audiences with streaming service and titillating titles

Starz has a new owner, but it's going to be business as usual for the premium cable network. On June 30, Lionsgate announced it was buying Starz for $4.4 billion in…

Why WSJ's Sponsored Content Features the Economics of Sex and Drugs

Gives Starz, Netflix viewers background on their favorite shows

Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show…

Starz Launches Stand-Alone Subscription Service With Early Access to Outlander Season 2

Users can download shows to their devices

Starz is a bit late to the over-the-top arena compared to its premium cable rivals HBO and Showtime, but the company is making up for its tardiness with a new…

Starz Plans Its Own Stand-Alone Service to Compete With HBO and Showtime

Premium channel does about-face on OTT app

After previously insisting that it was "far away" from developing a stand-alone service to reach viewers without a cable subscription, Starz has reversed course. The premium cable network is now…

NBC Pulls a Netflix, Letting Viewers Binge-Watch David Duchovny's New Detective Show

Streaming entire Aquarius series right after premiere

A surprising new outlet has entered the binge-viewing arena to challenge Netflix: NBC. The network will be streaming all 13 episodes of its new David Duchovny limited series drama, Aquarius, on…

Showtime's Boss Talks About the Twin Peaks Avalanche

David Nevins on the troubled reboot, HBO Now and new comedy Happyish

When David Nevins arrived at Showtime in 2010, the premium cable network was searching for the next generation of shows to replace fading stalwarts Dexter and Weeds. The network's president,…

Tom Brady Makes His Periscope Debut While Shooting an Ad for Ugg Australia

'He was really down'

Tom Brady playing chess—that's something you don't see every day. The Super Bowl MVP quarterback isn't on Twitter yet, but he was on Periscope streaming live while shooting a commercial…

The Breakout Hit Outlander Is Finally Attracting Women to Starz

A new twist for the male-leaning network

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit…