Topic: Starwood Hotels & Resorts

Starlab’s NYC Office Pays Homage to Its Luxury Roots

Starwood’s innovation studio takes design cues from its 4 luxury hotel brands

Starwood Hotels and Resorts is held in high regard among savvy business and leisure travelers. So when the company opened Starlab, a 46,000-square-foot brand-innovation studio in New York, the hotelier…

If Starwood's Customers Tap Uber This Weekend, They Could Get a Free Night's Stay

Hotel brand looks to ride-sharing app to boost loyalty perks

Starwood Hotels & Resorts has inked a deal with ride-sharing app Uber so that people can earn loyalty points for booking cab rides. The partnership is part of the hotel giant's…

Starwood Bets Big on LinkedIn as Part of $30 Million B-to-B Campaign

Digital fuels new loyalty program

Starwood Hotels & Resorts is pouring $30 million into a new advertising campaign to expand its Starwood Preferred Guest (SPG) loyalty program into the business-to-business market. The SPG Pro program, which…

Brands Buying Facebook's New Pitch, Mostly

At data summit in Rome, attendees like Kellogg's say social ads work, though some researchers are less certain

Yesterday, Facebook was in Rome spreading the word at a big data conference that its social ads—like TV spots—sell everything from Fiats to fettuccine. To an audience of data-marketing players,…

'Food & Wine,' Starwood Partner on New Restaurant

Chefs Club menu will be curated by culinary stars

Food & Wine's Best New Chefs Awards has grown into a powerful franchise over the past 24 years. Now, in the magazine’s first foray into a long-term restaurant concept, Food &…