Topic: Starwood Hotels & Resorts

Starwood Bets Big on LinkedIn as Part of $30 Million B-to-B Campaign Digital fuels new loyalty program

Starwood Hotels & Resorts is pouring $30 million into a new advertising campaign to expand its Starwood Preferred Guest (SPG) loyalty program into the business-to-business market. The SPG Pro program, which…

September 3, 2014, 6:45 AM EDT

Brands Buying Facebook's New Pitch, Mostly At data summit in Rome, attendees like Kellogg's say social ads work, though some researchers are less certain

Yesterday, Facebook was in Rome spreading the word at a big data conference that its social ads—like TV spots—sell everything from Fiats to fettuccine. To an audience of data-marketing players,…

October 18, 2012, 3:14 PM EDT

'Food & Wine,' Starwood Partner on New Restaurant Chefs Club menu will be curated by culinary stars

Food & Wine's Best New Chefs Awards has grown into a powerful franchise over the past 24 years. Now, in the magazine’s first foray into a long-term restaurant concept, Food &…

April 10, 2012, 10:00 AM EDT