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Topic: startups

Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom…

Could This Meme-Minded Startup Be the 'Weather Channel for the Mobile Generation'?

Poncho claims it is and hopes to lure brands

Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars.  With that in mind, digital weather…

Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

Is a Periscope camera coming soon?

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40…

Squatty Potty's CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%

Bold marketing helps bring in $15 million

The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into…

No Packing. No Lines. This Startup Wants to Shake Up Holiday Shipping by Coming to You

Shyp launches ad blitz in New York

There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them. Former software engineer Kevin Gibbon launched…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

5 Startup Funding Rounds This Week That Marketers Should Know About

These VR, video players got cash boosts

It was a busy week in funding news around marketing-software startups. Here are five players getting an influx of cash that brand-minded folks should keep an eye on: 1. AltspaceVR reeled…

This Mobile App Lets You Schedule Messages Up to 25 Years Into the Future

Because a lot could happen between now and then

A mobile app called Incubate: The Time-Delay Messenger became available today, and its core concept is, intriguingly, all about the future for now. But in several years, it will also…

Meerkat Restores Faith in SXSW's Startup Magic

Social video app makes the biggest splash in years

Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out…

7 Ways SXSW Is Starkly Different From Mobile World Congress

An interesting clash of conference cultures

With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are seven…

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