Topic: startups
As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…
Much as they may have tried, Google and enterprise behemoths Salesforce and Oracle didn’t scoop up all the social startups last year. In fact one startup that only launched its…
As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do…
Last July mobile rewards startup Kiip announced it had raised an $11 million funding round “led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True…
The cash-happy investor days appear to have ended with the close of 2012, so tech startups of every stripe are currently pressing the flesh and locking down lunches with people…
President Obama may be the leader of the free world, but he may also be the leader of the advertising world. A few members of “The Future of Enhanced Advertising”…
Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can…
Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…
The Facebook Exchange hasn’t only brought ad tech firms a new revenue stream with advertisers looking to retarget users on the social network. For demand-side platform (and FBX partner) Triggit,…
Mobile ad startup Drawbridge came out of hiding in May with a plan to help brands retarget users on mobile the way they can on desktop and to link the…
