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Topic: startups

Healthcare Startup Launches First TV Ad in New York and New Jersey Oscar showcases real parents' challenges

New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance. The ad (created with SpecialGuest and 1stAveMachine) rolled out today and…

January 5, 2015, 4:54 PM EST

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

January 5, 2015, 4:44 PM EST

Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App Lawsuit says Yik Yak founders owe their friend a share

A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a…

November 19, 2014, 3:53 PM EST

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads Out-of-home drives app downloads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook,…

November 13, 2014, 1:01 PM EST

This Small Startup Says Facebook Imitated Its Photo App Idea Look forces users to share, too

Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app…

June 18, 2014, 5:30 PM EDT

Too Legit to Quit: Uber Raises $1.2 Billion Ride-sharing service picks up big money

Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion. Uber operates in cities that have attempted to regulate it out of…

June 6, 2014, 4:44 PM EDT

This Startup Helps Folks Manage 'Modern Rituals' Unlike many tech newbies, Vitruvi focuses on real life

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their…

March 9, 2014, 7:05 PM EDT

5 Startups Giving It Their Best at SXSW New twist on the elevator pitch

The road to SXSW glory is paved with good ideas, and this year is no different even if some of past festival standouts are not along for the ride. For…

March 7, 2014, 8:10 PM EST

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

February 14, 2014, 7:00 AM EST

The Silicon Kingdom: Disney Invests in Tech Startup Program Launches accelerator with Techstars

Disneyland could be the next Silicon Valley with its new program to jumpstart tech companies. Disney is getting into the accelerator business, sprinkling investments like pixie dust on a select…

February 12, 2014, 1:49 PM EST

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