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Topic: startup

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

Can McDonald's Successfully Pull Off a SXSW Sponsorship?

Past efforts to reach millennials don't bode well for the brand

In its ongoing bid to win over millennials, McDonald's is making its first official debut at this year's South by Southwest Interactive. The fast food giant's activations have all the…

Mad Dogs & Englishmen Makes a Comeback on the West Coast

This time, the clients make wine and help communities raise funds

Mad Dogs & Englishmen came of age in the 1990s as part of a wave of creative boutiques in New York that included Kirshenbaum & Bond; Weiss, Whitten, Carroll, Stagliano;…

Ex-PR and Advertising Execs Start New Agency in Arizona

The KSW Agency signs Sophisticated Rebel as its first client

Three veterans of the public relations and advertising industries have launched a new full-service ad agency in Scottsdale, Ariz.  The principals behind The KSW Agency are Barry Kluger, a longtime PR…

It's Uber Vs. Lyft in the Battle of New Carpool Apps

Is the market big enough for two similar players?

Need a ride? Car service tech startups Lyft and Uber are launching eerily similar rideshare programs. Lyft Line will match riders who use its app and are traveling in the same…

Anthony De Rosa on Circa's Plans to Reinvent the Digital News Article

'We are human editors'

Specs Age 37 New gig Editor in chief, mobile news startup Circa Old gig Social media editor, Reuters In one sentence, describe what you’ll be doing at Circa. Lead an editorial team and ensure that…

NowThis News Attracts High-Profile Supporters

Will introduce sponsored video content

Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…

The True Believers

A Brooklyn-based boot camp readies the next wave of digital media's Next Big Things

Craig Shapiro became a Silicon Valley man of means in the last half decade investing early in successful startups like Facebook and Mob.ly. As tech excitement and investor dollars shifted…

Analytics Startup Mixpanel Says Competitors Missing Metrics

Launches platform to put analytics in action, says CEO

Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…

Klout Faces Foes

Controversy over changes to its algorithm validates the service, CEO says

Klout, a startup that aims to measure people's influence on social networks—and help brands reach those influencers—has recently angered some with its practices. But CEO Joe Fernandez tells Adweek that…

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