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Topic: Starcom

Turner and Starcom in Product Placement Partnership Yearlong deal will cover marketing and research

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year.…

October 31, 2013, 6:13 PM EDT

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

Comcast NBCU Decides Against Another Media Review Business was consolidated at WPP, Publicis in 2011

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more…

October 16, 2013, 6:07 PM EDT

GroupM, OMG Land Bulk of GSK's Media Business Global spending exceeds $1 billion annually

GlaxoSmithKline Consumer Healthcare has consolidated the bulk of its global media business at units of GroupM and Omnicom Media Group after a review. In Japan, however, the market’s dominant player, Dentsu,…

September 3, 2013, 10:57 AM EDT

MEC Wins GE's Media Business Overseas OMD retains U.S. planning, buying

General Electric has hired WPP’s MEC to handle media planning and buying outside of the U.S. after a review. In addition, MEC will search engine media responsibilities globally. GE spends more…

August 2, 2013, 6:46 PM EDT

Starcom President Explains Her Holistic Approach to Data Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

June 2, 2013, 11:13 PM EDT

IAB Fires Back With an Open Letter to Digital Buyers CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

May 9, 2013, 6:31 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

Starcom Joins Esurance Media Roster Havas retains direct-response duties

Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…

April 5, 2013, 3:10 PM EDT

OMD Wins Walgreens’ Media Account Omnicom agency unseats incumbent Starcom

Walgreens has tapped OMD as its new media planning and buying agency after a review in which the incumbent, Publicis Groupe’s Starcom, defended. The shift follows the retailer’s selection of OMD’s…

March 29, 2013, 6:47 PM EDT

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