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Topic: Starcom

Horizon Media Ends Year With a BK Bang Business came after a review

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in…

December 24, 2013, 10:29 AM EST

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

Turner and Starcom in Product Placement Partnership Yearlong deal will cover marketing and research

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year.…

October 31, 2013, 6:13 PM EDT

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

Comcast NBCU Decides Against Another Media Review Business was consolidated at WPP, Publicis in 2011

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more…

October 16, 2013, 6:07 PM EDT

GroupM, OMG Land Bulk of GSK's Media Business Global spending exceeds $1 billion annually

GlaxoSmithKline Consumer Healthcare has consolidated the bulk of its global media business at units of GroupM and Omnicom Media Group after a review. In Japan, however, the market’s dominant player, Dentsu,…

September 3, 2013, 10:57 AM EDT

MEC Wins GE's Media Business Overseas OMD retains U.S. planning, buying

General Electric has hired WPP’s MEC to handle media planning and buying outside of the U.S. after a review. In addition, MEC will search engine media responsibilities globally. GE spends more…

August 2, 2013, 6:46 PM EDT

Starcom President Explains Her Holistic Approach to Data Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

June 2, 2013, 11:13 PM EDT

IAB Fires Back With an Open Letter to Digital Buyers CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

May 9, 2013, 6:31 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

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