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Topic: Starcom

OMD Wins PetSmart Media Business Follows incumbent KSL's bankruptcy

OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media. PetSmart spends around $90 million a year on measured…

April 2, 2014, 11:11 AM EDT

Confessions of a Data Broker Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

March 25, 2014, 6:25 AM EDT

Burger King Launches Global Agency Review [Updated] Hires new digital shop as it splits with Mother

Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a…

January 7, 2014, 11:38 AM EST

Horizon Media Ends Year With a BK Bang Business came after a review

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in…

December 24, 2013, 10:29 AM EST

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

Turner and Starcom in Product Placement Partnership Yearlong deal will cover marketing and research

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year.…

October 31, 2013, 6:13 PM EDT

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

Comcast NBCU Decides Against Another Media Review Business was consolidated at WPP, Publicis in 2011

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more…

October 16, 2013, 6:07 PM EDT

GroupM, OMG Land Bulk of GSK's Media Business Global spending exceeds $1 billion annually

GlaxoSmithKline Consumer Healthcare has consolidated the bulk of its global media business at units of GroupM and Omnicom Media Group after a review. In Japan, however, the market’s dominant player, Dentsu,…

September 3, 2013, 10:57 AM EDT

MEC Wins GE's Media Business Overseas OMD retains U.S. planning, buying

General Electric has hired WPP’s MEC to handle media planning and buying outside of the U.S. after a review. In addition, MEC will search engine media responsibilities globally. GE spends more…

August 2, 2013, 6:46 PM EDT

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