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Topic: Starcom USA

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How Four of America’s Top Marketers Use Data Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

October 20, 2014, 11:14 AM EDT

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

Executive of the Year: Lisa Donohue Starcom USA CEO spans the quantitative and creative divide

If the future of the media business is not just numbers, but ideas, then Starcom USA CEO Lisa Donohue is the industry's new authority. On first meeting Donohue, you'll see telltale…

November 19, 2011, 3:13 PM EST

Top 10 Digital Media Buyers (30 and Under) With large budgets to work with for marquee brands, these innovators are hardly as green as their ages suggest

Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we…

October 18, 2011, 7:21 AM EDT

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