Topic: Starcom USA
Type
MPA Is Getting Closer to Digital Magazine Ad Standards
Using five analytics companies
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…
Executive of the Year: Lisa Donohue
Starcom USA CEO spans the quantitative and creative divide
If the future of the media business is not just numbers, but ideas, then Starcom USA CEO Lisa Donohue is the industry's new authority. On first meeting Donohue, you'll see telltale…
Top 10 Digital Media Buyers (30 and Under)
With large budgets to work with for marquee brands, these innovators are hardly as green as their ages suggest
Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we…
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