Topic: Starcom USA

Here's Why Marketers Are Flocking to Mobile World Congress in Spain

It's not just about beautiful Barcelona

Around 93,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress. It's not as ridiculously big as the Consumer Electronics…

Presented by SMG/MediaLink
CES 2015: That's a Wrap

Executives share their takeaways from the week in Las Vegas

How Four of America’s Top Marketers Use Data

Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

MPA Is Getting Closer to Digital Magazine Ad Standards

Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

Executive of the Year: Lisa Donohue

Starcom USA CEO spans the quantitative and creative divide

If the future of the media business is not just numbers, but ideas, then Starcom USA CEO Lisa Donohue is the industry's new authority. On first meeting Donohue, you'll see telltale…

Top 10 Digital Media Buyers (30 and Under)

With large budgets to work with for marquee brands, these innovators are hardly as green as their ages suggest

Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we…