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Topic: Starcom MediaVest Group

Spark Gets ConAgra Media Business Expands relationship beyond digital

Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled…

February 19, 2014, 5:11 PM EST

MediaVest Is the U.S. Media Agency of the Year Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

February 9, 2014, 9:08 PM EST

Ad Agencies Flock to MIPCOM in Search of Branded Content The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

September 29, 2013, 10:20 PM EDT

The 10 Winners of Adweek's 2013 Media Plan of the Year These agencies deliver creative solutions and outstanding results

When an ad campaign ends up succeeding, so often it's the creative agency that gets all the credit. Adweek's Media Plan of the Year aims to give credit where it's…

August 18, 2013, 10:24 PM EDT

A Closer Look at Potential Conflicts at Publicis Omnicom Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

July 30, 2013, 11:00 AM EDT

How Starcom's Twitter Deal Was Born Tide, and Laura Desmond's breakfast with Dick Costolo

CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies…

June 18, 2013, 3:01 AM EDT

WPP Strikes Global Twitter Alliance Follows Publicis deal

As recently speculated in Adweek, WPP Group has struck a strategic partnership with Twitter in the wake of rival Publicis Groupe’s own initiative with the online social networking and microblogging…

June 6, 2013, 9:56 AM EDT

Twitter, Starcom Mediavest Group Sign Huge Ad Deal Reportedly worth hundreds of millions over multiple years

Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported…

April 22, 2013, 11:42 PM EDT

Poer Upped to President at SMG LiquidThread North America Warner Brothers vet oversees North America unit

Brent Poer has been promoted to president of SMG LiquidThread North America, continuing to report to Starcom MediaVest Group's brand CEOs (Brian Terkelsen of MediaVest, Lisa Donohue of Starcom USA…

September 27, 2012, 10:52 AM EDT

The Twitter Olympics: 5 Surprises Number of tweets for first day tops the entire 2008 Beijing Games

Without Twitter, we may never have guessed a cameo by “Mr. Bean” was more popular than Queen Elizabeth herself during the Olympics’ opening ceremonies in London last weekend. But as…

July 30, 2012, 7:24 PM EDT

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