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Topic: Starcom MediaVest Group

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Assembly Hires New Digital Chief

Jeff Liang replaces Alan Smith at MDC media network

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March. Liang was previously svp, media lead at Starcom…

Starcom MediaVest Lays Off 80 Employees in a Move to Restructure

News follows loss of Walmart's North American business

Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

Presented by SMG/MediaLink
CES 2015: That's a Wrap

Executives share their takeaways from the week in Las Vegas

6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

CES Needs to Have a Much Larger Focus on Mobile to Stay Relevant

Starcom MediaVest Group CEO only saw small advances this year

In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances…

Starcom Defends Another Key Account in A-B InBev

Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

Starcom MediaVest CEO Becomes Chair of Ad Council

Laura Desmond praised as one of the industry's 'most respected leaders'

Starcom MediaVest Group's global CEO Laura Desmond today was named board chairman of the Advertising Council. Desmond succeeds Debra Lee, CEO of BET Networks.  The appointment continues the Ad Council's tradition…

Multicultural Marketing Requires a Whole-Market Approach

Culture is often underleveraged

The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at…

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