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Topic: Starcom

Newly Restructured Publicis Media Announces 3 Major Appointments on Its U.S. Team

Another set of changes at the company

Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S.…

Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says

Emotionally driven programming could drive sales

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. According to a new study by Twitter, Starcom…

MediaCom Wins Big in Sony Global Media Review

Carat may be slipping off client roster amid buying and planning shuffle

MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition,…

Why Daytime Syndication Remains a Sunny Proposition for Advertisers

Buyers are undaunted by recent high-profile misses

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on…

How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

Product integration is funny business for Snickers and others

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations. In the third episode, two detectives (played by Hayes MacArthur and Deon Cole) strike…

Disney Renames ABC Family and Hopes 'Freeform' Will Better Reflect Its Edgier Content

Cable network considered 3,000 name options

After becoming the No. 1 cable network in women 18-34 for the first time last season, ABC Family would seem to be sitting pretty, but the second half of its…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

Consolidates with Publicis shop

Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was…

Will Kraft Foods Group Launch a Media Review in the Coming Weeks?

It's just the latest challenge for Starcom

It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said. It's not immediately clear if the process will…

How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the…

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