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Topic: Starburst

DDB Adds Another Mars Brand Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

July 24, 2014, 3:18 PM EDT

Who Juices Up Starburst? Intense Bodybuilders and Fighter Jets, of Course More odd origin stories

Starburst's "Unexplainably Juicy" ad series explores the mythology of how the chewy candy packs in so much juiciness. And the answers are quite a bit more adrenaline-fueled than you might…

May 7, 2014, 4:50 PM EDT

The Starburst Minis Factory Looks Like a Posture-Destroying Workplace Nightmare Don't take a job in Miniminneapolis

In Starburst's "Miniminneapolis" spot, a construction worker tries to explain the robust fruit flavor of the candy's new Minis by theorizing that the candy gets shrunk down in a miniature…

January 16, 2014, 1:06 PM EST

Michael Bolton Makes Everything More Juicy, Particularly Starburst One theory in candy's new campaign

Michael Bolton follows up his Optimum campaign with a cameo in the Starburst ad below, part of a new campaign from DDB Chicago that offers theories on why the candy…

April 9, 2013, 12:39 PM EDT

Ad of the Day: Starburst DDB takes over for TBWA with a new product to pitch but a similarly quirky approach

Mars's consolidation of creative duties on its global brands at Omnicom last year saw the Starburst and Skittles accounts move from TBWA\Chiat\Day to DDB. Now, we get DDB's first effort…

January 6, 2012, 12:55 PM EST

Ass-Backwards Starburst Dog Isn't Really a Contradiction

This is probably nitpicking, but what is Starburst's definition of a contradiction? The candy brand's whole current campaign is based around the word. In earlier ads from TBWA\Chiat\Day, Scottish Koreans,…

June 1, 2011, 11:57 AM EDT

Starburst eaters painfully inept as criminals

Starburst continues its "Contradictions" campaign, playing up the solid yet juicy nature of the candy, with this new spot featuring a very slow getaway-car driver inching through traffic after a…

March 8, 2011, 8:28 AM EST

Living dead not impressed by Starburst ads

Starburst has been advertising itself lately as a contradiction—a solid candy that's also juicy, like a liquid. The idea was introduced last summer in a spot starring a Scottish…

August 9, 2010, 10:37 AM EDT

New Starburst spot has a few wee problems

Oh good, another dumb Starburst ad. I needed more of those in my life. At least this "Contradictions" spot, by TBWA\Chiat\Day in New York, tries to include the product somewhere…

July 17, 2009, 11:30 AM EDT

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