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Topic: Starbucks

Starbucks' CMO Answers 3 Questions via Instagram Video Sharon Rothstein talks mobile, social and store design

Starbucks is celebrating 20 years of having a New York presence this week, so Adweek caught up with the brand's CMO, Sharon Rothstein, to discuss marketing while she was in…

February 26, 2014, 6:53 PM EST

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

December 16, 2013, 12:26 PM EST

Have a Look at the Most Unusual and Irritating Starbucks Ever Built Like an old-fashioned apothecary store

Starbucks wants you to think it's just like your neighborhood cafe from 100 years ago. The coffee mega-chain has opened a New Orleans location with an interior design inspired by…

December 10, 2013, 12:38 PM EST

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

10 Brands That Changed the World [Video] They don't just influence our spending habits, they tell us who we are

10 Brands That Changed the World [Video]

November 20, 2013, 9:59 AM EST

10 Brands That Changed the World They don’t merely influence our spending habits, they determine who we are

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just…

November 17, 2013, 9:53 PM EST

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Tweeting a Starbucks Coffee Is Now a Thing Twitter takes another step into commerce

Twitter and Starbucks are letting consumers send each other coffee gifts via a tweet. Want to get in good graces with a Twitter pal? Type "@tweetacoffee to" and then the Twitter…

October 28, 2013, 11:41 AM EDT

Check Out the Top 10 Most-Shared Brands on Instagram Video 40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

October 23, 2013, 5:00 AM EDT

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