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Topic: Starbucks

So Starbucks Is Really Good at Instagram Videos, Too Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability…

October 3, 2014, 8:01 AM EDT

White Castle Is NYC's Cleanest Food Chain But IHOP comes in last

When it comes to choosing fast food, cleanliness is a major factor. Recently, the blog I Quant NY took a closer look at New York City's restaurant inspection data and…

October 2, 2014, 1:54 PM EDT

Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand Campaign The world's ubiquitous host

Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your…

September 29, 2014, 11:52 AM EDT

Why Is There a Starbucks Cup in Tumblr's Logo Today? Sponsored Dot unveiled on National Coffee Day

You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot. Well, it's not for sale every day, but it's open…

September 29, 2014, 5:34 AM EDT

How a Topless Mermaid Made the Starbucks Cup an Icon She’s a little more modest today than in the ‘70s

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you…

September 29, 2014, 12:07 AM EDT

Bono Is a Superbrand Who Makes the World a Better Place U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

September 28, 2014, 11:56 PM EDT

Ad of the Day: Starbucks Cleverly Advocates for Meeting Up Instead of Texting You may be missing something

Starbucks wants to help you with your communication problems. Just spend more time sitting in one of its shops talking to a real live person instead of text messaging. In a…

September 24, 2014, 8:42 AM EDT

Everything Marketers Need to Know About Apple's New iPhones and Watch Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

September 9, 2014, 5:47 PM EDT

Starbucks Unveils New Store Concepts Will debut upscale and express formats

Starbucks is diversifying its stores, with two new models unveiled this week. The first is a Starbucks Reserve model, which will highlight the company’s growing range of small-batch reserve coffee. The…

September 5, 2014, 2:29 PM EDT

Starbucks Looks to Share Its App Payment System With Other Retailers Smartphone transactions supplied 15% of U.S. revenue in Q3

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand’s third-quarter earnings call on Thursday.…

July 25, 2014, 9:54 AM EDT

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