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Topic: Starbucks

World Cup Helps FC Barcelona Win Big on Instagram Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

July 10, 2014, 12:48 PM EDT

U.S. Soccer Team Scores on Instagram World Cup fever comes to social video

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest…

June 27, 2014, 1:16 PM EDT

Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

June 3, 2014, 11:12 PM EDT

Barista Gorgeously Customizes His Customers' Cups at U.K. Starbucks Artist spends 40 hours on each

Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain's "name on…

May 20, 2014, 4:28 PM EDT

McDonald's Overhauls Packaging for World Cup Digital Push Also moves from QR codes to augmented reality

McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly,…

May 20, 2014, 3:16 PM EDT

Starbucks Shows That Instagram Videos Don't Need to Be Thrillers Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying…

April 17, 2014, 6:52 AM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Starbucks' CMO Answers 3 Questions via Instagram Video Sharon Rothstein talks mobile, social and store design

Starbucks is celebrating 20 years of having a New York presence this week, so Adweek caught up with the brand's CMO, Sharon Rothstein, to discuss marketing while she was in…

February 26, 2014, 6:53 PM EST

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

December 16, 2013, 12:26 PM EST

Have a Look at the Most Unusual and Irritating Starbucks Ever Built Like an old-fashioned apothecary store

Starbucks wants you to think it's just like your neighborhood cafe from 100 years ago. The coffee mega-chain has opened a New Orleans location with an interior design inspired by…

December 10, 2013, 12:38 PM EST

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