Topic: Starbucks
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked. But are they willing to fork over $450 to replace…
Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…
When the zombies take over, naturally they're going to have a lot of brand-identity work to do—swapping out healthy-looking corporate logos and replacing them with stinking, rotten, corpse-infested ones. In…
Despite being portrayed by some as entitled and lazy, Gen Y really, really wants to make the world a better place. That’s the conclusion of the Intelligence Group, the research…
Specs Age 70 New gig Host, Current TV’s Joy Behar: Say Anything Old gig Host, HLN’s The Joy Behar Show So what’s the new gig going to be like? Well, the new gig is something…
Starbucks is testing out some tiny, LEED-certified drive-through/walk-up shops without the coziness their normal storefronts offer. The coffee juggernaut is trying to fend off diminishing returns from its larger-scale coffeehouses…
When Facebook filed to go public back in February, it simultaneously unveiled its advertising revenue for the first time and lost the ability to publicly discuss those numbers or refute…
Most days, it's tough to decide which I want with my morning coffee: scone or augmented reality . . .augmented reality or scone? Now, thanks to Starbucks, I can have…
In July, mobile-app consultant Jonathan Stark decided to buy coffee for the Internet. Or at least, he put his Starbucks mobile-app code online—essentially a virtual gift card, loaded with $30—just…
