Advertisement

Topic: Starbucks

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

February 23, 2015, 12:00 AM EST

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

February 20, 2015, 12:40 PM EST

Need a Valentine's Day Date? Match and Starbucks Have Plans for You App plays cupid at the coffee shop

Ah, Valentine's Day. The holiday conjures images of Paris, romantic candlelit dinners and…Starbucks? This year, dating site Match and Starbucks are making it easier for singles to couple up at…

January 29, 2015, 5:04 PM EST

Starbucks' Stop-Motion Clip on Instagram Strikes a Creative Chord Coffee brand wins again with social

In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing. Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle…

January 8, 2015, 7:06 AM EST

Now That Cuba Is Fair Game, People Really Don't Want McDonald's and Starbucks to Ruin It Tweets lament 'Americanization' after nations reconcile

President Barack Obama today announced the United States has restored relations with Cuba, a major policy change after 50 years of immering hostility. Somewhat ironically, many Americans met news of this…

December 17, 2014, 2:32 PM EST

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

December 15, 2014, 12:34 AM EST

Here Are the Top TV Advertisers of 2014 Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

December 5, 2014, 12:54 PM EST

10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015 A marketing guide with BMW, Gatorade, Aeropostale

On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's…

October 22, 2014, 11:55 AM EDT

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

Portland's Coffee Addicts Will Be First to Test Starbucks' Order-Ahead App Rolling out at 150 stores

Starbucks is preparing to field-test a mobile app that lets customers preorder their lattes from a smartphone before even walking into the store, avoiding long lines at the counter. In a…

October 20, 2014, 2:36 PM EDT

Advertisement