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Topic: Starbucks

Here's What the Most Popular Brands' Logos Have in Common

Deconstructing successful insignias to see what customers like best

When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies…

Did Starbucks Buy (and Close) La Boulange Just to Get Its Recipes?

$100 million wasn't a lot to fix food problems

Starbucks courted San Francisco's upscale La Boulange bakery chain for six months before buying it in 2012, for $100 million in cash. At the time, the acquisition was hailed as…

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

Brands Make a Match With Dating Apps

20th Century Fox, Crunch Fitness test out new ads

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also…

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.  This fall, the two companies are teaming…

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a…

As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

Dunkin' Donuts, Starbucks and Carl's Jr. work on innovations of their own

Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war." The stakes are high—fast-food breakfast sales last year rang up $34.5…

Which Big Brands Have the Most Twitter Followers in Common?

Only 1% of users follow 4 or more companies, so crossover is rare

Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands. Here is a…

HelloWorld CEO on Mobile’s Role in Loyalty Programs

How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

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