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Topic: Starbucks

Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program

Will it help ease recent backlash?

Starbucks pushes its loyalty program on Snapchat. Twitter: @SashaHalima Starbucks is the latest brand betting on Snapchat's 6-month-old Sponsored Lens ad format that overlays graphics on the app's ephemeral photos and videos.…

This Small French Cookie Brand Sweet Talked Its Way Into Starbucks Stores Across the U.S.

Michel et Augustin uses social video to hit baking's big time

Everybody in business dreams of getting that big break—an out-of-the-blue phone call from some corporate big shot who could make a company's future in a 10-minute meeting. Last June, French…

Changing Your Loyalty Program? Be Prepared for a Potentially Brutal Impact on Your Brand

Starbucks saw a 50% plunge in consumer perception

A lesson for brands thinking about overhauling their loyalty programs to save some money or boost sales: You could be doing more harm than good. The most recent brand to prove…

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Delta and Starbucks are on board

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier. Twitter today…

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd and Boost Mobile aim to find out

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

Starbucks Is Testing Coffee Delivery to Office Workers in the Empire State Building

Opens a 'secret' kitchen on the ground floor

Only three weeks after rolling out mobile ordering in its U.S. stores—a service that lets people pay for drinks in a branded app and pick them up in stores—Starbucks is…

Twitter Verified a Pumpkin Spice Latte but Not Captain Obvious. He's Obviously Annoyed

Hotels.com spokesman highlights the network's inconsistency

Captain Obvious doesn't like Twitter telling him he's not real. Even though, you know, he's technically not. Like many avid Twitterers, he's on a quest to be verified by the network.…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

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