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Topic: Starbucks

Starbucks' Off-Menu Rainbow-Colored Drinks Are Lighting Up Instagram

#Pinkdrink is leading the craze

Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started…

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

Less is now more for McDonald’s, Oreo and others

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing…

8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found…

How Treating Employees Well Boosts Brand Value

Chobani and Starbucks lead the way

This election season is putting issues like the fight for a higher minimum wage front and center, shining a light on how corporations treat their workers. And what's become clear…

Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program

Will it help ease recent backlash?

Starbucks pushes its loyalty program on Snapchat. Twitter: @SashaHalima Starbucks is the latest brand betting on Snapchat's 6-month-old Sponsored Lens ad format that overlays graphics on the app's ephemeral photos and videos.…

This Small French Cookie Brand Sweet Talked Its Way Into Starbucks Stores Across the U.S.

Michel et Augustin uses social video to hit baking's big time

Everybody in business dreams of getting that big break—an out-of-the-blue phone call from some corporate big shot who could make a company's future in a 10-minute meeting. Last June, French…

Changing Your Loyalty Program? Be Prepared for a Potentially Brutal Impact on Your Brand

Starbucks saw a 50% plunge in consumer perception

A lesson for brands thinking about overhauling their loyalty programs to save some money or boost sales: You could be doing more harm than good. The most recent brand to prove…

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Delta and Starbucks are on board

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier. Twitter today…

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd and Boost Mobile aim to find out

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

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