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Topic: Starbucks

More Customer Service Brands Are Getting Creative With Twitter's New Curated Profiles

Starbucks, Airbnb try 'featured tweets'

Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the…

3 Simpsons Writers Spent So Much Time at Starbucks, They Created a Series for the Chain

Fun animated spots debut online this week

For more than three years, The Simpsons writers Joel Cohen, Rob LaZebnik and John Frink have spent their early mornings working on a movie project from a Los Angeles Starbucks before…

Howard Schultz Is Stepping Down as CEO of Starbucks

COO Kevin Johnson will replace him

Longtime Starbucks CEO Howard Schultz, known for weighing in often on social issues and associating the brand with causes, is stepping down from the role, the company announced today. Current…

Starbucks Is Selling a $150 Smart Mug That Lets You Control the Temperature of Your Coffee

Device is already buzzy

Watch out, folks, your coffee may soon be getting hacked—in a good way. A hundred Starbucks stores are selling smart coffee mugs made by Ember. The internet-connected mug lets users adjust…

Starbucks' Pumpkin Spice Lattes Are Killing It on Instagram

Fall-themed posts boost 'likes' by 493%

Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than…

Is Pokemon Go Finally Making Augmented Reality Mainstream?

Brands like Porsche and State Farm are trying it out

Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends. However, thanks…

Starbucks' Off-Menu Rainbow-Colored Drinks Are Lighting Up Instagram

#Pinkdrink is leading the craze

Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started…

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

Less is now more for McDonald’s, Oreo and others

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing…

8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found…

How Treating Employees Well Boosts Brand Value

Chobani and Starbucks lead the way

This election season is putting issues like the fight for a higher minimum wage front and center, shining a light on how corporations treat their workers. And what's become clear…

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