Topic: Starbucks
Most days, it's tough to decide which I want with my morning coffee: scone or augmented reality . . .augmented reality or scone? Now, thanks to Starbucks, I can have…
In July, mobile-app consultant Jonathan Stark decided to buy coffee for the Internet. Or at least, he put his Starbucks mobile-app code online—essentially a virtual gift card, loaded with $30—just…
According to Technomic, the burger may no longer be king in the chain restaurant world. The food industry research and consulting firm’s 2011 Top 500 Chain Restaurant Report places Starbucks…
Today is Starbucks' 40th birthday, and with it comes the official roll-out of the coffee chain's new textless logo. You may have heard this was happening. Along with the new…
Felipe Torres brings us the inevitable evolution of the brand's identity.
Celebrating its 40th anniversary, Starbucks is making the first tweak to its iconic logo in almost 20 years, ditching the text and accentuating the mermaid character. The company's svp…
Starbucks likes to put its baristas front and center. The coffee giant is out with this new Web spot, promoting its pumpkin spiced latte, that shows a rogue barista…
As the economy continues to sour, the trend toward bitch-slap advertising intensifies. Best Buy kicked around Circuit City, but that wasn't much of a challenge, as the latter had…
Hill, Holliday has created a new commercial and Web site touting blind taste-test results favoring Dunkin' Donuts coffee over Starbucks. I conducted a test of my own, pounding down Dunkin'…
