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Topic: Starbucks

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd and Boost Mobile aim to find out

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

Starbucks Is Testing Coffee Delivery to Office Workers in the Empire State Building

Opens a 'secret' kitchen on the ground floor

Only three weeks after rolling out mobile ordering in its U.S. stores—a service that lets people pay for drinks in a branded app and pick them up in stores—Starbucks is…

Twitter Verified a Pumpkin Spice Latte but Not Captain Obvious. He's Obviously Annoyed

Hotels.com spokesman highlights the network's inconsistency

Captain Obvious doesn't like Twitter telling him he's not real. Even though, you know, he's technically not. Like many avid Twitterers, he's on a quest to be verified by the network.…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

Here's What the Most Popular Brands' Logos Have in Common

Deconstructing successful insignias to see what customers like best

When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies…

Did Starbucks Buy (and Close) La Boulange Just to Get Its Recipes?

$100 million wasn't a lot to fix food problems

Starbucks courted San Francisco's upscale La Boulange bakery chain for six months before buying it in 2012, for $100 million in cash. At the time, the acquisition was hailed as…

These Young Creatives Were Named 'Future Lions' at Cannes. Where Are They Now?

Catching up with the festival's favorite talents

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come…

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