Topic: Star Wars

Things Aren't as Simple as They Seem in This Sweet Ad About a Kid's Star Wars Helmet

Sometimes even stormtroopers need a hug

When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words. Is it comfort?…

Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has

How the first non-Episode film is rolling out differently

Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent…

Stirring New Trailer Shows Rogue One May Be the Most Intense Star Wars Movie Yet

The Death Star just got personal

There is much to find familiar in Rogue One, the upcoming Star Wars spinoff, but there is also a tone that's totally new to the series. The story clearly has frequent…

This Fun, Fan-Made Star Wars Ad Introduces a Bunch of Toys From Rogue One

Lucasfilm leverages the Tongal community

So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films…

The New Star Wars: Rogue One Trailer Ends With One Hell of a Cameo

But everything up to then is pretty epic too

If you're on the fence about watching the new Rogue One trailer, may I recommend you get right down off that fence and just watch it already. For one, it finally…

Lucasfilm Ran This Ad in an Irish Paper to Thank the Locals After Filming Star Wars There

Go mbeidh an fórsa leat!

In an infinitely classy and gracious move, Lucasfilm took out an ad in the Irish Examiner to thank the communities of Crookhaven, Goleen and the Brow Head peninsula, where parts…

Hot Topic Has a New Star Wars-Inspired Clothing Line for Women

Fun stuff that's also size-inclusive

Star Wars fandom and the merchandise that goes with it are often fraught with drama. Said drama often comes from the exclusion of women, whether that's female characters being left…

Pulse-Pounding Trailer for Rogue One Proves There's a New Hope for Star Wars Spinoffs

A worthy way to pass the time before Episode VIII

Do you even know what's happening in the world today? Me neither, because I've been watching the Rogue One trailer on repeat pretty much since I woke up. Officially called Rogue…

Hasbro Says It Left Rey Out of Star Wars Monopoly to Avoid Spoilers

Fans of female characters keep up pressure on marketers

Star Wars: The Force Awakens introduced several new characters to the Star Wars universe, with one of the most notable being scavenger heroine Rey. Some of the fans of Daisy Ridley's…

How This Brooklyn Agency Went Completely, Totally Nuts for the Star Wars Premiere

Carrot Creative rented two theaters, but that was just the beginning

Carrot Creative co-founder and chief experience officer Chris Petescia isn't just a casual Star Wars lover. He's a nerf herder-level fanboy. Don't believe us? Look no further than his Twitter profile…