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Topic: Star Wars

A Year Out From Release, Star Wars Is Already Killing It in Social Media Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015. Take the entertainment franchise's Instagram…

December 17, 2014, 11:22 AM EST

The New Star Wars Trailer Has Arrived, and the Year-Long Wait Has Begun Episode VII: The Force Awakens brightens your Black Friday

What will the next Star Wars film look like, feel like and sound like? We've had no idea ... until now. The trailer for Star Wars Episode VII: The Force Awakens…

November 28, 2014, 10:40 AM EST

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con Sure to inspire some heavy breathing

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car,…

July 25, 2014, 2:08 PM EDT

Galactic Empire Turns Frankfurt Airport Into a Fully Armed, Operational Battle Station Fan video stokes excitement for next Star Wars film

The Empire might not be running the galaxy anymore, but it seems to be doing a stellar job running an airport in Germany.  With more than 1 million views already (likely…

July 7, 2014, 11:55 AM EDT

Brands Are Out in Force With Intergalactic Tributes for Star Wars Day May the Fourth be with you

A long time ago in a brand galaxy far, far away... May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga…

May 4, 2014, 8:22 PM EDT

Lego Ad's Little Darth Vader Is Less Charming and Cute and More Completely Evil Choosing the perfect time to strike

I never thought Lego would officially recognize how sharp its products are, but this ad for the Star Wars playset series does exactly that—with help from the dark side of…

April 29, 2014, 4:58 PM EDT

6 Toy Ads That Transformed Toys Forever [Video] Why do kids want the toys they want? Sam Thielman explains

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion…

February 16, 2014, 11:28 PM EST

Don't Watch This Video From Star Wars' Christmas Special Unless You Must VideoWatch's Awesome Stupid Video of the Week

Chewbacca had a wife and kids. Han and Chewie are on their way to visit the Wookie planet for a big holiday. There's a reason George Lucas apparently doesn't like…

December 20, 2013, 12:37 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Star Wars Launches Its Instagram Feed With the Best Selfie Ever Up next: food shots of blue milk and bantha steak

Star Wars has made its official debut on Instagram with one of the most stellar selfies of all time. In one of the brand's first shots on the photo-sharing site,…

December 3, 2013, 10:05 AM EST

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