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Topic: Star Wars

Wilco Releases Surprise Free Album and Calls It 'Star Wars'

Brand grab at its finest

Wilco surprised fans last night by releasing its ninth studio album as a free download, but what's more interesting is what they called it: Star Wars. The 11-track album marks the…

This Charming Behind-the-Scenes Look at the New Star Wars Is Sure to Make You Smile

Comic-Con clip shows the film's loving attention to detail

"Everything's changed, but nothing's changed." With this perfect summary, Mark Hamill introduces the new short film going behind the scenes of Star Wars: The Force Awakens. For longtime fans who've remained…

Timothy Simons on How Veep's Political Fiascos Mirror Real-Life Scandals

And why he hits 'unfollow' on Twitter

Specs Age 36 Claim to fame Stars as Jonah Ryan on HBO's Veep (Season 4 finale airs June 14 at 9:30 p.m.) Base Los Angeles Twitter @timothycsimons What's the first information you consume in…

Today's #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It

Weigh in on Twitter at 2 p.m. ET

This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent…

What's Better Than the Star Wars VII Trailer? Babies Watching the Star Wars VII Trailer

Nostalgia not required

If your eyes grew a bit wider and your jaw a bit slacker when you saw the new Star Wars Episode VII trailer, you're bound to love these kids' reactions…

Craigslist User Warns Against Buying Secondhand Imperial II-Class Star Destroyer

'This is a total scam'

If you're not into Star Wars, you might as well sign off the Internet for the rest of the year. Not only are the filmmakers going to bombard you with…

Twitter Unveils Star Wars Emojis, and All Is Right With the Galaxy

Three characters to begin with, including a new one

Emoji product placement on Twitter just advanced a few light years today, as the social network—in partnership with Disney and Lucasfilm—unveiled Star Wars emojis at the Star Wars Celebration in…

Quiznos' Parody Ad Comically Mashes Up Star Wars and Entourage

Sci-fi characters go Hollywood

Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun. Quiznos today is launching a parody ad on YouTube that…

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

A Year Out From Release, Star Wars Is Already Killing It in Social Media

Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015. Take the entertainment franchise's Instagram…

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