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Topic: Star Wars

Here's the Story Behind the Delightful Stop-Motion Films for Star Wars Rogue One's Toys

Our Q&A with superfan director Tucker Barrie

Back in September, Star Wars introduced its megamillion-dollar line of Rogue One toys with four stop-motion videos directed by Tucker Barrie and Dan MacKenzie, who worked on Charlie Kaufman's Academy…

How Star Wars' 5 Biggest Brand Partners Activated Around Rogue One

From TV spots to packaging to sweepstakes

For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a…

Things Aren't as Simple as They Seem in This Sweet Ad About a Kid's Star Wars Helmet

Sometimes even stormtroopers need a hug

When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words. Is it comfort?…

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters

Hashtags with your popcorn?

Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets…

Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital

Anomaly hits the sweet spot with a sequel of its own

A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead…

Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has

How the first non-Episode film is rolling out differently

Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent…

Stirring New Trailer Shows Rogue One May Be the Most Intense Star Wars Movie Yet

The Death Star just got personal

There is much to find familiar in Rogue One, the upcoming Star Wars spinoff, but there is also a tone that's totally new to the series. The story clearly has frequent…

Ad of the Day: From the Star Wars Universe, a New Tale of Betrayal and Heartbreak

Old Republic expansion gets a stunning trailer

With most Star Wars trailers, the challenge is to build excitement without spoiling too much of the story. But a bigger challenge is creating a trailer that tells an entire…

Ad of the Day: Target Celebrates the Moral and Practical Applications of Star Wars

Making the world a better place, one action figure at a time

Star Wars isn't just a series of movies. It's a way of life. In a new minute-long ad from Target, a girl testifies to modeling her behavior on Princess Leia, a…

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