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Topic: Star Wars

Today's #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It

Weigh in on Twitter at 2 p.m. ET

This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent…

What's Better Than the Star Wars VII Trailer? Babies Watching the Star Wars VII Trailer

Nostalgia not required

If your eyes grew a bit wider and your jaw a bit slacker when you saw the new Star Wars Episode VII trailer, you're bound to love these kids' reactions…

Craigslist User Warns Against Buying Secondhand Imperial II-Class Star Destroyer

'This is a total scam'

If you're not into Star Wars, you might as well sign off the Internet for the rest of the year. Not only are the filmmakers going to bombard you with…

Twitter Unveils Star Wars Emojis, and All Is Right With the Galaxy

Three characters to begin with, including a new one

Emoji product placement on Twitter just advanced a few light years today, as the social network—in partnership with Disney and Lucasfilm—unveiled Star Wars emojis at the Star Wars Celebration in…

Quiznos' Parody Ad Comically Mashes Up Star Wars and Entourage

Sci-fi characters go Hollywood

Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun. Quiznos today is launching a parody ad on YouTube that…

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

A Year Out From Release, Star Wars Is Already Killing It in Social Media

Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015. Take the entertainment franchise's Instagram…

The New Star Wars Trailer Has Arrived, and the Year-Long Wait Has Begun

Episode VII: The Force Awakens brightens your Black Friday

What will the next Star Wars film look like, feel like and sound like? We've had no idea ... until now. The trailer for Star Wars Episode VII: The Force Awakens…

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

Sure to inspire some heavy breathing

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car,…

Galactic Empire Turns Frankfurt Airport Into a Fully Armed, Operational Battle Station

Fan video stokes excitement for next Star Wars film

The Empire might not be running the galaxy anymore, but it seems to be doing a stellar job running an airport in Germany.  With more than 1 million views already (likely…

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