Topic: Star Trek
Gorn … but not forgotten! To promote a Star Trek video game launching this month, William Shatner and a guy in a lumpy lizard suit winningly reprise Captain Kirk's hand-to-claw…
Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend…
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…
Specs Age 49 Who FCC commissioner; post-election, back in minority as Republican member FCC stuff can be pretty geeky. You’ve quoted everything from Shakespeare to Star Trek. What we do touches the daily lives…
CBS is taking its older content to streaming service Hulu's premium service Hulu Plus. Hulu is co-owned by all of CBS's major competitors; the content licensed is a mirror image…
Those who appreciated the simple joy of the Eternal Moonwalk tribute to Michael Jackson will love The Long Khan, honoring William Shatner. A user-generated video collection launched by the Epix…
A partnership between Burger King and Star Trek seems valid, seeing as how their audiences probably overlap about 90 percent. Apparently, the love child of this unholy union is the…
Some trends last far longer than you'd expect. Reality TV and Uggs, for instance. In the marketing world, I'd put the upload-your-photo campaign in this category. How many times…
The release of J.J. Abrams' Star Trek reboot is still a month away, but the promotional engines are already on overdrive. The fifth Trek trailer (above) has been released. Facebook…
