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Topic: Staples

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

This Salt Lake City Agency Uses Complex Data to Help Campaigns Succeed

Apt counts Facebook, Nordstrom and Staples as clients

Specs Who (L. to r.) CEO Curtis Thornhill with consulting principal Paige Griffeth and principal analyst Jacob Case What Digital marketing agency Where Salt Lake City Apt Marketing is Curtis Thornhill's second multimillion-dollar company.…

How Ryan Seacrest's First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

Giving back to teachers with Think It Up

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting. This might not come as much of a surprise, but Seacrest wasn't…

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

How an Office Supply Brand Stays On the Cutting Edge of Retail

Staples goes cross-country for digital push

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened…

Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

These marketers think big by going small

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But…

Teen Vogue Partners With Staples for Back-To-School

Branded paper products will hit stores next month

September has long been the biggest month for fashion magazines, but at Teen Vogue, it also means the start of back-to-school. To kick off the 2014 school year, the Condé…

Amazon Is Among Pinterest's Best Retailers for the Holidays

Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

[Updated] Office Max Tests Web Program That Offers Political Targeting

LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…

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