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Topic: Staples

Amazon Is Among Pinterest's Best Retailers for the Holidays Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

December 12, 2013, 4:15 PM EST

[Updated] Office Max Tests Web Program That Offers Political Targeting LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…

August 8, 2013, 8:00 AM EDT

The Store of the Future Has Arrived (and No, It's Not Apple) How brands are digitizing retail

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile. Though Shafron…

June 3, 2013, 10:02 PM EDT

Staples Leaves McCann After 9 Years Creative business shifts to mcgarrybowen

Yet another retailer has chosen new horses. Weeks after JCPenney and HHGregg hired new agencies, Staples has shifted its creative and media business to mcgarrybowen and Carat, respectively, according to…

May 28, 2013, 6:40 PM EDT

Faced With New Challenges, Retailers Seek Out Agencies JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

May 6, 2013, 10:17 PM EDT

The Terrifying Slowdown for New Creative Business First quarter unusually sluggish

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…

April 29, 2013, 10:08 PM EDT

Staples Issues RFP in Bid to Consolidate Roster shops include McCann, MediaCom, Razorfish

Staples has circulated a request for proposals in an effort to consolidate all of the company’s integrated communications efforts, sources said. Staples' roster shops include McCann Erickson, whose ads featured the…

February 19, 2013, 1:04 PM EST

Ad of the Day: Staples There are better ways to spruce up your office than screensaving it into shape

Office-supply ads in the U.S. aren't generally known for their subtle wit. In Argentina, it's another story. A new Staples spot from David, the Ogilvy & Mather-owned ad agency that…

May 17, 2012, 2:17 PM EDT

Add Staples to the List of Restless Retailers Like others, chain seeks creative help

The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas for…

November 30, 2011, 5:27 PM EST

America's worst ad: Staples edges Quiznos

Staples's "Wow!" guy has beaten out the Quzinos singing kittens by a hair (30 percent to 29 percent) in Consumerist's reader poll to find the Worst Ad in America…

September 29, 2010, 11:55 AM EDT

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