Topic: St. Louis Cardinals

5 Entertaining Uses of MLB's New Statcast Tracking Technology

Great play, but what does the science say?

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place…

Red Sox Drive Solid World Series Ratings

Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

Big Papi's World Series Run Means a Cool Million in Ad Bucks

And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

Boston Blowout Doesn’t Put a Damper on World Series Ratings

Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

The Social Sports Site That Aims to Win Over Madison Avenue

LockerDome’s direct line to fans

Beyond the serious baseball fan, Jordan Swagerty isn’t exactly a household name. But thanks to an up-and-coming social sports site called LockerDome, many more of those who follow sports are…

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact

New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

Fox Guts Out World Series Ratings Slide

Game 1 down 11 percent in the 18-49 demo

The 2011 World Series got off to a thrilling start Wednesday night, as the St. Louis Cardinals eked out a 3-2 win over the Texas Rangers. Unfortunately for Fox, the…

MLB Playoff Ratings Darken World Series Outlook

Weak deliveries, small markets threaten Fox’s Fall Classic

If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing. According to Nielsen live-plus-same-day data, Fox’s coverage of the American…