Topic: St. John Ambulance

Sure, You Could Bubble-Wrap Your Kid, but This PSA Has a Better Idea

U.K.'s St. John Ambulance takes a break from being bleak

The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health…

St. John Ambulance Hits the Pool for Its Latest Shocking First-Aid PSA

Helpless once again

St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years. We've covered many of BBH London's ads for the group. Last year,…

Ad of the Day: St. John Ambulance Terrifies You (Again) Into Thinking About First Aid

BBH's latest kick in the gut

Few client-agency teams do scare tactics quite as well as St. John Ambulance and BBH London. With their artful yet horrifying set pieces about the importance of knowing first aid, the…

Ad of the Day: St. John Ambulance

A man survives cancer, then tragedy strikes, in BBH's shocking new spot

Few things build sympathy for a character quite like a battle with cancer. Such a battle encompasses three-quarters of this hard-hitting new PSA from BBH London for St. John Ambulance—beginning…