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Topic: Sprite

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

Ad of the Day: Millennials Don't Need Your Stinking Capitalism, Says Amusing Sprite Ad

A tempting message of greed falls on deaf ears

Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations. Given the source…

Sprite Wants Snapchat Users to Get More Friends Via Its Cans

Brazilian effort leans on Snapcodes

Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people…

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

Sprite's 'Bill the Billboard' Keeps Drivers Entertained by Cracking Endless Jokes

Chatty ad from Ogilvy Nairobi

If it's more comedy you want from your billboard, Sprite is happy to oblige. Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him…

Fast Chat: Gwyn Jones Discusses BBH N.Y. Moves

CEO seeks flexible model amid roller-coaster ride

Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S.…

Ad of the Day: Sprite

Another soda brand exhorts millions of young people not to blend in

There are only so many gigantic soda brands that can really be the beverage of nonconformists. And by so many, we mean zero. Dr Pepper has long cast itself as the…

Overthrow your totalitarian thirst with Sprite

If your country's despotic strongman isn't swayed by peaceful protests, you might want to try offering him a bottle of Sprite. Odds of success are slim compared to the odds…

Sprite cools rapping cyborg's inner circuitry

This Sprite commercial from BBH New York confirms what I've suspected about Canadian rapper Drake for years: He's a robot. Whether his reaction to Sprite is an essential…

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