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Topic: Sprite

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

Sprite's 'Bill the Billboard' Keeps Drivers Entertained by Cracking Endless Jokes

Chatty ad from Ogilvy Nairobi

If it's more comedy you want from your billboard, Sprite is happy to oblige. Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him…

Fast Chat: Gwyn Jones Discusses BBH N.Y. Moves

CEO seeks flexible model amid roller-coaster ride

Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S.…

Ad of the Day: Sprite

Another soda brand exhorts millions of young people not to blend in

There are only so many gigantic soda brands that can really be the beverage of nonconformists. And by so many, we mean zero. Dr Pepper has long cast itself as the…

Overthrow your totalitarian thirst with Sprite

If your country's despotic strongman isn't swayed by peaceful protests, you might want to try offering him a bottle of Sprite. Odds of success are slim compared to the odds…

Sprite cools rapping cyborg's inner circuitry

This Sprite commercial from BBH New York confirms what I've suspected about Canadian rapper Drake for years: He's a robot. Whether his reaction to Sprite is an essential…

Perrier had that fake Sprite ad beat in 1976

With everyone from Perez Hilton to Ryan Seacrest (or at least their respective lackeys) getting worked up over that dimwittedly sexual and blatantly fake Sprite ad yesterday, it was nice…

‘Banned’ Sprite ad unleashes a load of buzz

It’s a fact of the advertising industry that roughly 99% of those “banned” ads you see on the Web were never banned at all — or even intended to be…

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