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Topic: Sprint

Accounts in Review: Tire Retailer Ups Its Game

And Infiniti, Anheuser-Busch finalists await decisions

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt…

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

Accounts in Review: See What's Up for Grabs and Who's Chasing It

Samsung ends its big search; Office Depot finds new shops

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

Sprint Looks for New Creative Lead Agency

Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

T-Mobile Recruits Its Own Customers in Latest Attack on Rivals

Poaching from Sprint

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion,…

Sprint to Pay $7.5 Million for Violating FCC's Do Not Call Rules

Agreement is largest of its kind

Sprint agreed to pay a record $7.5 million for violating the Federal Communications Commission's Do Not Call rules, the largest such settlement ever reached by the agency. An FCC investigation…

9 Brands Halt Clippers Sponsorships After Owner's Racist Rants [Updated]

CarMax, Virgin America, Kia, Mercedes-Benz and others won't stand with Sterling

UPDATED: Red Bull, Mercedes-Benz, Sprint and Corona stated that they are halting their agreements with the Los Angeles Clippers, too, according to reports this afternoon. The racist rants by Los…

Top 10 Auto Brands for Sprint Subscribers

Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

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