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Topic: Sprint

Fox Sells Out Daytona 500 Nascar’s prestigious race a proving ground for new creative

With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory.…

February 24, 2012, 4:13 PM EST

ABC Sells Out Oscars At $1.7 million per :30, pricing flat versus 2011

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…

February 8, 2012, 8:35 PM EST

Smaller Carriers Worry Big Two Will Dominate Spectrum Auctions Debate rages over FCC authority

Fearing that AT&T and Verizon will gobble up the entire wireless spectrum in an auction, a group of competitors sent a letter to the Congressional Conference Committee considering spectrum auction…

February 8, 2012, 3:37 PM EST

Buddy Media Taps Horizon Media as Agency of Record Agency to oversee cross-platform planning, buying and activation

Horizon Media will be kicking off 2012 with a new client. On Wednesday, the media agency announced that Buddy Media, a social enterprise software company that works with large brands…

December 21, 2011, 4:41 PM EST

Goodby Loses Sprint to Publicis Team Telecom giant shifts lead role to Digitas, supported by Leo Burnett

Sprint is shifting its sizable account out of Omnicom-owned Goodby, Silverstein & Partners to "Team Sprint," a unit comprised of talent from Publicis agencies and led by Digitas. "Team Sprint, a…

December 7, 2011, 5:42 PM EST

Judge: Sprint, C Spire Can Sue to Stop AT&T, T-Mobile Deal Judge also limits claims plaintiffs can make, however

Sprint and C Spire (formerly known as Cellular South) will get a chance to argue in federal court that the proposed $39 billion merger between AT&T and T-Mobile would stifle…

November 3, 2011, 10:04 AM EDT

AT&T Ads Cast Merger With T-Mobile as Jobs Creator TV, print work targets D.C.

AT&T is in the fight of its life to keep its $39 billion merger with T-Mobile alive. As the Department of Justice's suit against the merger gets under way (the…

September 23, 2011, 2:57 PM EDT

Sprint to Get iPhone 5 in Mid-October But no new iPhone at all in September

Sprint customers, long forced to use less-cool, non-Apple smartphones, will finally get their chance to join the iPhone club. The Wall Street Journal is reporting that the wireless carrier will…

August 23, 2011, 4:51 PM EDT

Desperate to Stop AT&T, Sprint Doubles Lobbying Spend Wireless company scared of T-Mobile deal

Sprint has pulled out the checkbook in its quest to stop AT&T's proposed deal to buy T-Mobile, which would relegate Sprint to a very distant number three in the wireless…

July 21, 2011, 11:31 AM EDT

AT&T to Respond to Critics FCC filing will stress broad support for T-Mobile merger

AT&T will respond Friday to critics of their proposed merger with T-Mobile in a 200-page brief filed with the Federal Communications Commission as part of the regulator's review of $39…

June 9, 2011, 3:46 PM EDT