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Topic: Sprint

Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

Luring away a wireless icon

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's…

Sprint Turned a Wrecked Car Into a Mangled Emoji for This 'Don't Text and Drive' Sculpture

Artwork hits Miami

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it was…

Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art

Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon…

AT&T Ads Cast Merger With T-Mobile as Jobs Creator

TV, print work targets D.C.

AT&T is in the fight of its life to keep its $39 billion merger with T-Mobile alive. As the Department of Justice's suit against the merger gets under way (the…

T-Mobile Attack Ad Is a Real Drag for Sprint

An attack ad funded by Sprint to oppose AT&T's proposed takeover of T-Mobile, featuring a man in a dress patterned like the T-Mobile spokeswoman's, has been pulled after accusations of…

Sprint users always on, always out of touch

Goodby, Silverstein & Partners' campaign touting Sprint's "Everything Data" plan continues to phone in droll observations about the way folks communicate (or fail to) in our high-tech age. This latest…

Sprint continues its mockery of the holidays

In September, Virgin Atlantic sought your awkwardest vacation photos in a collaboration with the blog Awkward Family Photos. Now, Sprint has gotten on the awkward wagon and is giving you…

Sprint's customers lacking the holiday spirit

Sprint and Goodby, Silverstein & Partners aren't going to get all sappy because the holidays are here. No, they're going to stay with the thrifty, oblivious assholes in their advertising.…

Sprint makes it easier to be a major asshole

The new Sprint commercials from Goodby, Silverstein & Partners are amusing. They portray Sprint customers as oblivious jerks who use their unlimited Web, e-mail and text to deliver terrible…

Is Sprint's ad the first inspired by a widget?

I'm glad to hear I'm not the only nerd who loved Sprint's "Now" widget, which debuted in November. Apparently the lighthearted and mesmerizing tool was such a hit, Sprint turned…

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