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Topic: Sprint

Softbank Raises Sprint Nextel Bid Competing bidder Dish also trying to buy Clearwire Corp.

Softbank has raised its offer for Sprint Nextel to $21.6 billion, under growing pressure from rival Dish Network. The Japanese tech company's revised offer has won the support of hedge fund…

June 11, 2013, 3:52 PM EDT

Time Inc. and Sprint Team Up to Conquer Mobile Ads Marrying content with targeting

Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…

May 5, 2013, 11:09 PM EDT

Dish Network Makes $25.5 Billion Bid for Sprint Combined company would address consumer demand for bundled services

Satellite TV provider Dish Network proposed a $25.5 billion merger with Sprint Nextel this morning in a bid to drive out competition from Japanese carrier Softbank, which in October offered…

April 15, 2013, 12:35 PM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

Weisman Takes Top North American Role at Digitas [Updated] New regional CEO replaces Kinsella

Digitas shuffled its domestic leadership on Tuesday, promoting Tony Weisman to North American CEO of the Publicis Groupe shop. Weisman replaces Colin Kinsella, who joined the company from sister shop Razorfish…

March 19, 2013, 10:56 AM EDT

Ad of the Day: Sprint Nickelodeon stars sing a holiday medley inside smartphones in this intricately choreographed single-take spot

For the record, Frank Loesser's "Baby It's Cold Outside" is a duet about a guy who spikes his date's eggnog in the hope that she'll stay the night. Christmas! I will…

December 19, 2012, 2:17 PM EST

Team Sprint's First TV Spot Stars Durant New campaign from Digitas and Leo Burnett focuses on 'data dilemma'

Kevin Durant wants you to quit stressing your smartphone bill, and just watch him play. The Oklahoma City Thunder forward played spokesman for Sprint in a 30-second commercial rolled out during…

March 1, 2012, 10:33 PM EST

Fox Sells Out Daytona 500 Nascar’s prestigious race a proving ground for new creative

With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory.…

February 24, 2012, 4:13 PM EST

ABC Sells Out Oscars At $1.7 million per :30, pricing flat versus 2011

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…

February 8, 2012, 8:35 PM EST

Smaller Carriers Worry Big Two Will Dominate Spectrum Auctions Debate rages over FCC authority

Fearing that AT&T and Verizon will gobble up the entire wireless spectrum in an auction, a group of competitors sent a letter to the Congressional Conference Committee considering spectrum auction…

February 8, 2012, 3:37 PM EST

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