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Topic: Sprinklr

These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

Coca-Cola, Samsung and Visa took gold, silver and bronze

After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms. Sprinklr has been analyzing brand mentions across Facebook, Twitter, Instagram,…

Men Are Posting About Olympics Brands in Social Media Twice as Often as Women

Bringing buzz to Samsung and Coke

Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the…

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

Also plans San Fran expansion

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places…

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

Which Brands Boomed and Which Ones Busted in Social Media This Year?

Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

Bitly Announces Certified Partners

Moving past link shortening to online analytics

Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too. The online company announced today it is rolling out…

Brandwatch Raises $22 Million

Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

Sprinklr, Showered In Money, Plans IPO

Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

Facebook's Ad Network Promises to Make App Partners Rich

$9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

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