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Topic: Spredfast

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

Also plans San Fran expansion

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places…

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

U.S. Open Goes High Tech for Social Shopping

Tennis tournament taps into UGC to push sales

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association…

Here Are the World Cup Countries That Twitter Advertisers Need to Consider

Not the nations you'd necessarily expect

Global advertisers may have planned their World Cup campaigns months ago in terms of traditional media, but marketers in digital newsrooms should still be tweaking what they do on Twitter.…

Bitly Announces Certified Partners

Moving past link shortening to online analytics

Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too. The online company announced today it is rolling out…

Pinterest Marketers Are About to Get the Data They Want

Could help shift more budget to the social platform

Pinterest is opening its business platform to a handful of marketing tech players, letting them access data that should help their brand clients better understand what content efforts are performing…

General Mills Ramps Up Social for 37 Brands

Implements Spredfast for cross-platform management

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook,…

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