Topic: spotxchange

Parenting Content, Big Brands Find Way Onto TV, Movie-Sharing Sites

Some blame exchanges; Healthination says it was hacked

What do the advertisers Lysol, Resolve and NuvaRing, along with the Web shows Parenthood Today and Girl Talk have in common? Well, they’re probably targeted at women. And they’ve all…

Group of Web Video Companies Band Together to Ensure Ads Are Viewable

Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

Want to Skip Those Veloster Pre-Roll Ads? What's It Worth to You?

SpotXchange bows SkipIt, a service that allows users to bypass an ad for a small fee

You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company…

Forrester Study Finds Huge Move to Real-Time Bidding for Streaming Pre-Roll Inventory

RTB video projected to hit $387 million in 2012 and account for 15 percent of all online ad spending

Real-time bidding—think eBay for advertisements—has been a popular way to buy display ad inventory for quite a while. Mostly, that means banner ads across a huge range of sites, and…