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Topic: Spotify

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

Ad of the Day: Spotify Helps Deaf People Hear in This Emotional New Spot

Sound comes alive in the Philippines

Hearing brings a world of joy to people, but it's a sense not everyone is lucky enough to have. Spotify recently took a trip to Puerto Princesa, Philippines, with hearing aid…

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.  This fall, the two companies are teaming…

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

Is the Music Streaming Industry Destined to Leave Artists Unhappy?

Advertisers love Pandora and Spotify, but the money isn't trickling down

Pharrell's "Happy" was the song of 2014, topping the charts in the U.S. and two dozen other countries, selling 6.45 million copies and winning a slew of accolades, including a…

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

Red Bull Tries to Energize Millennials With Zero Calories and New Flavors

Daylight Savings launch will wake you up as clock springs forward

Red Bull and its longtime agency, Kastner and Partners, today are unveiling the energy drink brand's biggest U.S. product launch with an out-of-home and digital-video campaign. The campaign expands Red Bull Editions—drinks…

Beck's Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle

Surprise choice for Album of the Year definitely got attention

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music…

Music Giant Sony Questions the Value of 'Freemium' Music Streaming

Could mean artists like Pitbull will exit such services as well

Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial officer…

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