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Topic: Spotify

PTTOW Expands Marketing Roster for Annual Getaway

Plans party of random mayhem for top CMOs

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do…

Spotify Tunes Up First U.S. TV Deal With Bravo

Play lists to support cable premieres this month

Bravo's quartet of November premieres will include a cross-promotion deal with Spotify, which lands its first TV-focused partnership in the United States with this initiative. Spotify users will be pitched…

My Morning Jacket, Grizzly Bear to Play CBGB Festival

Also, Divine Fits, The Wallflowers and Lisa Loeb

My Morning Jacket, Grizzly Bear, Divine Fits and The Wallflowers are playing a free concert in Times Square on October 12th, the centerpiece event of the 2013 CBGB Music and…

Brands Are Lining Up to Reach Locket’s 150,000 Users

Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And…

Will iTunes Radio Spark Digital Music Shakeout?

Industry observers tackle Apple's impact

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t…

CBGB Festival Gets Times Square Event Sponsors

Coca-Cola and Spotify, among others

Sponsors this year for the CBGB Music and Film Festival in Times Square will be Coca-Cola, Spotify, Red Bull, MTV, Gibson Guitar, The Standard Hotel, Astral Tequila, J&R Music and…

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside

Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…

Spotify Thanks Customer With Custom Playlist Featuring a Secret Message

Gesture looks and sounds just about perfect

Here's a customer-service story that will be music to your ears. Someone on the Spotify team created a custom playlist yesterday thanking user Jelena Woehr for some positive feedback she…

Coke Cans Give Spotify Real Estate

Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero…

Apple to Challenge Spotify in Internet Radio

Music service expected to be unveiled at developers conference

Apple's anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported. The company…

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