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Topic: Spotify

Universal Tunes In Bollywood Music Streamer Dhingana's 15 million users lure first ad deal with a major label

While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana. Anything but a blip on the…

January 4, 2013, 4:50 PM EST

For Coke, Music Really Hits the Spotify Beverage giant talks about tunes and global marketing

Spotify had a party-minded event in New York yesterday with music stars Vampire Weekend, Frank Ocean and Janelle Monae sharing the stage. Metallica drummer Lars Ulrich and Napster founder Sean…

December 7, 2012, 3:34 PM EST

Pump Up the Volume Clear Channel's iHeartRadio makes its play for the big stage

Clear Channel’s streaming service iHeartRadio is turning up the volume in an aggressive bid to take on red-hot Spotify and Pandora. Over the past six months, Clear Channel’s digital service has…

November 27, 2012, 4:09 AM EST

Spotify Picks Up $100 Million; Coke Reportedly Key Investor Beverages giant said to kick in $10 million

Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14). The source wouldn't name investors. But a…

November 14, 2012, 3:41 PM EST

Why Pandora Ads Target Hispanics and Spotify's Don't While 20 percent of Pandora's audience is Hispanic, Spotify doesn't know its ethnic makeup

Pandora recently wrapped up its first Spanish-language-only musical artist video campaign, sponsored by State Farm. It's an example of how the digital music service has gained a foothold in the…

October 5, 2012, 4:27 PM EDT

Beats Electronics Acquires Mog Rapper Dr. Dre's headphone makers scoop up digital streaming service

As the race to be the leader in the digital music streaming industry intensifies, even headphone manufacturers are getting in on the action. On Monday, Beats Electronics announced the acquisition…

July 2, 2012, 5:51 PM EDT

Facebook Credits: Marketers Say Good Riddance Removes consumer perception problems, say experts

There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around…

June 20, 2012, 3:29 PM EDT

Klout Looking for Clout With Brands Mysterious influence-measurer rolling out +K button in June

Get ready for another social button to populate pages across the web. Klout—a startup that rates users’ online influence somehow based on their Facebook, Twitter, Foursquare, Google+, LinkedIn activities and…

May 4, 2012, 1:46 PM EDT

Agency Poster Changes the Song on Spotify When Struck With Flying Object Adventures in office ambience

Readers who have to endure their co-workers' awful taste in music will rejoice upon seeing this "Change the Tune" poster, invented by London creative shop Agency Republic. Since the agency…

April 27, 2012, 10:32 AM EDT