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Topic: Spotify

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

Music service gives thanks for a 'weird' 2016

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the…

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

Costing them traffic and likely money

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other…

Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify

Follows Snapchat campaign a year ago

For its latest marketing investment, Goldman Sachs is spending on Spotify. The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting…

The Story Behind Your Work Is the Inspiration for Slack's New Branded Podcast

Startup steps up its content marketing game

Finally landing your dream job is only half the story in Slack's new career-focused podcast. On Monday, the work-collaboration software company launched a branded podcast series called Work in Progress that…

Spotify and Tinder Want to Help Connect Users Through Their Musical Tastes

Love in a time of swiping has a new tune

For single music lovers everywhere, there's now even less of a need to talk to a girl (or a guy) wearing headphones. Spotify is teaming up with Tinder to integrate the…

This Week's Must-Haves: A Wireless Turntable Made for Social Sharing

Plus, a backpack that charges your phone

This week, the Adweek staff is highlighting a Spotify-connected record player, Samsung's smart new earbuds and a multi-way wearable that can tell when you're getting stressed before you know it.…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

A 'musical addiction' that has the company rethinking everything

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did. It's been a little over a year since the streaming music service…

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Launches programmatic audio advertising

Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70…

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Delta, Leinenkugel and Spotify roll out efforts

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving…

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