Topic: Spotify

Spotify and Tinder Want to Help Connect Users Through Their Musical Tastes

Love in a time of swiping has a new tune

For single music lovers everywhere, there's now even less of a need to talk to a girl (or a guy) wearing headphones. Spotify is teaming up with Tinder to integrate the…

This Week's Must-Haves: A Wireless Turntable Made for Social Sharing

Plus, a backpack that charges your phone

This week, the Adweek staff is highlighting a Spotify-connected record player, Samsung's smart new earbuds and a multi-way wearable that can tell when you're getting stressed before you know it.…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

A 'musical addiction' that has the company rethinking everything

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did. It's been a little over a year since the streaming music service…

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Launches programmatic audio advertising

Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70…

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Delta, Leinenkugel and Spotify roll out efforts

Google and surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving…

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Kia, McDonald's and Target are all getting in on the action

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick. Spotify has…

Spotify Just Bought a Startup That Crowdsources Concert Photos and Videos

And should help artists market themselves

In an effort to help artists market their music, Spotify has acquired a startup that aggregates photos and videos from concerts. CrowdAlbum, founded in 2013, has already worked with major bands…

Infographic: 72% of Spotify Listeners Are Millennials. Here's How They Use the Service

They're always connected

Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which…