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Topic: Spotify

Spotify Is Playing Musical Matchmaker for Ad Agency Staffers on Valentine's Day

Love is in the streaming

Spotify is trying to play the role of old-fashioned matchmaker with an extra dash of data this Valentine's Day. The music-streaming service is doubling as a dating service specifically for people who…

This Art Director Used Spotify to Build an Audio Version of His Portfolio

How does his work sound to you?

Advertising creatives are always looking for fresh ways to package their portfolios, and one Swedish art director has turned music streaming service Spotify into the latest vehicle for promoting his…

Some Executives at CES Are Still Looking Forward to Advances in TV Screens

Spotify's Jeff Levick is one of them

  brightcove.createExperiences(); Spotify may be a player in the audio space, but its chief revenue officer, Jeff Levick, remains stoked about…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Spotify's New Outdoor Ads Expose Justin Bieber's Surprising Hipster Appeal

Song was most popular in Williamsburg, Brooklyn

Among all of Brooklyn, N.Y.'s trendy neighborhoods, Williamsburg is probably the one most associated with hipsters—who are typically music snobs. But surprisingly, it turns out ol' Billyburg is chock-full of Beliebers. According…

This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

Media royalty founded TheAudience

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage)…

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Growing its presence with first U.S. ad campaign

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston…

This Week’s Must-Haves: Nokia's New Camera Brings VR Recording to the Masses

Plus, a Spotify-connected alarm clock and Keurig’s new chilled-out contraption

This week, Adweek is showcasing a Keurig that makes chilled drinks, a Birchbox Movember box and a chalkboard that streams music. Take a look!

4 Ways Spotify and Pandora Target Millennials Differently

CMOs dig into music fans' habits

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop…

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

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