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Patrón Aims for Perfection in an Artful Return to TV Cramer-Krasselt tells the tequila's story

IDEA: Patrón, the world's No. 1 ultrapremium tequila, suddenly has more to say. "They've always told people that Patrón is 'Simply perfect.' Now, for the first time, we're telling people…

September 23, 2013, 10:07 PM EDT

Are You a Reckless Idiot Online? There's an App for That Meet your own worst enemy in McAfee's new ads

IDEA: Are you a reasonably sensible person offline, only to act naive, stupid or flat-out reckless on the Internet? You're not alone. "People have the same password for every device. Some…

September 16, 2013, 10:39 PM EDT

From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial Leo Burnett's father-and-son tale

IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist…

September 9, 2013, 10:09 PM EDT

Aardman Crafts Haunting Trailer for Tom Stoppard's Pink Floyd Radio Play Based on Dark Side of the Moon

IDEA: Aardman Animations is best known for the Plasticine cheeriness of Wallace and Gromit. But the British animation house turns to grimmer subject matter with a disturbing yet utterly rich…

September 2, 2013, 10:07 PM EDT

How Jason Sudeikis Learned to Love the Other Football for NBC Sports Inside his Premier League promos

IDEA: Marketers and broadcasters have tried to sell U.S. audiences on football—i.e., the global, non-American kind—since before Pelé laced up his boots for the New York Cosmos. Now it's NBC…

August 19, 2013, 9:50 PM EDT

How Blue Moon Found a Heavenly Way to Shine in a Crowded Category Integer's latest stop-motion ad

IDEA: Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when…

August 7, 2013, 10:03 AM EDT

Filmmaker Garth Davis Dreams a Whole World for Sony 4K Televisions Colorful and surreal

IDEA: Sony's 4K Ultra HD television, with four times the resolution of regular HD, literally stops people in their tracks. Filmmaker Garth Davis saw one at the Sundance Film Festival…

July 23, 2013, 8:05 AM EDT

Spirit of 1930s New Deal Murals Lives On in Morgan Stanley Campaign The art of capitalism

IDEA: Morgan Stanley is charting the future of wealth management by looking back at public art made almost a century ago celebrating capitalism and the American Dream in their darkest…

July 9, 2013, 8:30 AM EDT

DirecTV Goes Trolling With Grey and Noam Murro Inside the monstrous new spot

IDEA: Lovable monsters have a proud history, from Shrek to Sesame Street. DirecTV adds another to the mix in a cinematic new spot from Grey, New York, one of three…

June 25, 2013, 12:19 AM EDT

Target Embraces Superheroes, but the Real Star Is Supermom Inside the new Justice League spot

IDEA: Every mother is a superhero. But when your kid's birthday is fast approaching, it helps to have Batman, Wonder Woman, Superman, Aquaman, The Flash, Green Lantern and Cyborg on…

June 19, 2013, 2:04 PM EDT

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