Topic: The Spot
IDEA: New World, a New Zealand supermarket chain, recently established a national marketing team, replacing a regional model, and wanted new ads that would live up to the feeling of…
IDEA: Hovis bread secured its place in British advertising history with 1973's much-loved "Boy on Bike" spot. Directed by Ridley Scott, the homespun tale featured a young boy pushing a…
IDEA: Having cable inevitably leads to misery, self-destruction and personal degradation. You lose everything and shave your head for money. You get beat up and left in a roadside ditch.…
IDEA: Playboy is introducing a line of men's toiletries worldwide—shower gels, body sprays and fragrances—and kicking off the advertising with a stylish and sexy (some might say sexist) 60-second launch…
IDEA: After running the same Macaroni & Cheese ad campaign for a decade, Kraft shook things up in 2010, shifting the target from children to parents. "We needed to give…
IDEA: Newspapers aren't known for their compelling self-promotion. Yet in the grip of their existential crisis, that's what they need—a riveting argument for their own value, evolution and place in…
IDEA: Guys who've just left college can fall into a rut when they start working. "You were in this unstructured environment, and now you have this job," said Nick Spahr,…
IDEA: DDB in London has worked for years with Changing Faces, a U.K. charity that assists people with disfigurements. Recently, the agency noted a disturbing phenomenon: In films, people with…
IDEA: Britain's National Society for the Prevention of Cruelty to Children had a pressing issue: People were waiting months, even years, to report suspected child abuse. This is partly because…
IDEA: Sports-cap company New Era had a big hit last year with Alec Baldwin and John Krasinski trash-talking about the Yankees and Red Sox. For an encore, agency The Brooklyn…
