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Topic: The Spot

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How BBH Perfected the Twist Ending for the Year's Best Beverage Ad Careful clues for Robinsons

IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London…

May 13, 2013, 10:25 PM EDT

A Philips Sonicare Ad That Was 5,000 Years in the Making Still using that old toothbrush, caveman?

IDEA: You're an intelligent, civilized human who enjoys all the efficiencies of modern life. So why do you use knuckledragging technology to clean your teeth? That's Philips Sonicare's question to…

May 6, 2013, 10:18 PM EDT

Vodafone Goes Time Traveling in Its Raw Tribute to Everlasting Love Grey tracks a couple through the years

IDEA: "Good things should last forever." The core idea dramatized in Grey London's new Vodafone ad couldn't be simpler. The spot has a relatively mundane offer to make—unlimited talk and…

April 29, 2013, 10:08 PM EDT

Is This the Most Horrifying Film-Festival Ad Ever? RPA and Tool's gruesome seven minutes for Newport Beach

IDEA: "It's only a movie." That was Alfred Hitchcock's line to actors who took themselves too seriously. But it's also literally true for viewers. What feels like a lived experience…

April 22, 2013, 9:21 PM EDT

How AT&T Got Kids to Make Some of the Year's Best Ads BBDO spins comic gold from their crazy brains

IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at…

April 15, 2013, 10:11 PM EDT

How Subaru Fell in Love and Never Looked Back The automaker rides the relentless optimism of its Carmichael Lynch ads to record sales

IDEA: Subaru owners knew it almost before the company did. It was always about love. "If you ask a Subaru owner what they think of their car, more times than…

April 8, 2013, 10:08 PM EDT

Newcastle Brown Ale Gets Even More Honest Droga5 pairs candid one-liners with still photos in latest 'No Bollocks' ads

IDEA: Most brands are liars—fabulists, fabricators, tellers of half-truths and falsehoods, terrified of disclosing their real agenda (to take your money). In beer ads, the lies are legendary. The beer…

April 1, 2013, 10:58 PM EDT

IBM's Long-Form Content Shows Its Technology in Action Ogilvy's short films include a poignant one about the elderly

IDEA: Technology for elder care has come a long way since "I've fallen … and I can't get up!" IBM is pioneering sensors that monitor seniors' homes in real time—temperature,…

March 25, 2013, 10:02 PM EDT

Miller Lite Gives You Friends With Benefits Saatchi campaign sees you partying with Questlove, Ken Jeong, Chuck Liddell

IDEA: You always have a good time out on the town with your friends. But if one of them were a celebrity, things might be a little more interesting. Grooving…

March 18, 2013, 10:13 PM EDT

Dick's Sporting Goods Makes a Baseball Ad for the Ages Inside Anomaly's masterful, single-take spot

IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf…

March 12, 2013, 7:59 AM EDT

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