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Topic: The Spot

Finally, Ads for Discount Furniture That Don't Just Yell, 'Come On Down!'

Translation gives American Signature's brands a new voice

IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature breaks away from the category's tired old direct response model…

The Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign

Bo and Luke still have it, but their car doesn't

IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P.…

Can a 14-Year-Old Make a Better Vitamin Commercial Than a Pro?

Lily Eliana Walsh gives it a shot

IDEA: It's so obvious, it's taken as fact: Experienced directors are better than inexperienced ones. But what if that's not always true? Take, for example, not just young directors but child…

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads

'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

What Happens When Two Creative Directors Make Their First Music Video

Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

Orkin Learns to Love Bugs in Charming, Quirky New Ads

Richards Group celebrates their 'wisdom'

IDEA: Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing…

Intel Digs Deep to Source Conflict-Free Minerals for Its Chips

New 'Look Inside' ad follows five-year effort

IDEA: In a keynote speech at this year's Consumer Electronics Show, Intel CEO Brian Krzanich spoke of the company's commitment, begun five years ago, to source conflict-free minerals for its…

Pinterest Lets the Pictures Tell the Story in Quiet, Lovely Ads From Molecule

Visual storytelling in motion

IDEA: Pinterest's new Guided Search function offers more structure to your Pinterest searches but retains an element of serendipity. It's programmed loosely enough that exploring certain topics can lead you…

This Chaotic, Hypnotic Autism PSA Is Truly (and Literally) Sensational

What sensory sensitivity feels like

IDEA: The world that people with autism inhabit isn't just indescribable; in many ways it's unknowable. But one symptom many people on the spectrum experience—sensory sensitivity—can be illustrated, or at…

How Chris Paul Became the NBA's Most Gifted Endorser(s)

Chris Jr. joins the Chris and Cliff campaign

IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and…

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