Topic: The Spot
IDEA: Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that's been parodied to death in pop culture? Grey…
IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an…
IDEA: Four directors. Five vignettes. One brand new global positioning. A lot went into Commonwealth's 90-second launch spot for Chevrolet's "Find New Roads" campaign. And the finished film is a…
IDEA: The Aflac duck, American advertising's finest feathered friend, is nothing without his distinctive squawk. Or is he? The bird, who's been quacking out the supplemental insurance company's name in…
IDEA: Cristiano Ronaldo, the world's second-best soccer player after Lionel Messi, is a beautiful, terrible force. A large part of his talent is his overwhelming speed—a threat dramatized in Wieden…
IDEA: Two and a half years after it was born, Allstate's "Mayhem" campaign is now going into labor. As mayhem personified, Dean Winters has played dozens of mischievous roles, representing…
IDEA: If you could speak to your past or future self—literally—what would you say? How would you feel if your future self had made changes you'd only dreamed of making?…
IDEA: Blake Griffin is a spectacular athlete. Oddly enough, he's also a pretty good actor. "Some friends of mine directed a Kia spot he did," said Tim Ketchersid, a director…
IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's…
IDEA: Safety PSAs are gloomy and tedious and largely ignored by young people hardwired to resist them—except when they're irresistibly fun and impossible not to share with friends. McCann Australia…
