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How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads 'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

June 10, 2014, 8:58 AM EDT

What Happens When Two Creative Directors Make Their First Music Video Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

June 5, 2014, 8:26 AM EDT

Orkin Learns to Love Bugs in Charming, Quirky New Ads Richards Group celebrates their 'wisdom'

IDEA: Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing…

May 28, 2014, 9:00 AM EDT

Intel Digs Deep to Source Conflict-Free Minerals for Its Chips New 'Look Inside' ad follows five-year effort

IDEA: In a keynote speech at this year's Consumer Electronics Show, Intel CEO Brian Krzanich spoke of the company's commitment, begun five years ago, to source conflict-free minerals for its…

May 21, 2014, 7:12 AM EDT

Pinterest Lets the Pictures Tell the Story in Quiet, Lovely Ads From Molecule Visual storytelling in motion

IDEA: Pinterest's new Guided Search function offers more structure to your Pinterest searches but retains an element of serendipity. It's programmed loosely enough that exploring certain topics can lead you…

May 13, 2014, 10:22 AM EDT

This Chaotic, Hypnotic Autism PSA Is Truly (and Literally) Sensational What sensory sensitivity feels like

IDEA: The world that people with autism inhabit isn't just indescribable; in many ways it's unknowable. But one symptom many people on the spectrum experience—sensory sensitivity—can be illustrated, or at…

May 6, 2014, 6:54 AM EDT

How Chris Paul Became the NBA's Most Gifted Endorser(s) Chris Jr. joins the Chris and Cliff campaign

IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and…

April 29, 2014, 9:27 AM EDT

Inside BBDO's Harmonious New Brand Campaign for AT&T People and their devices sing as one

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show? AT&T manages that feat in a…

April 22, 2014, 8:06 AM EDT

Agency Stages the Most Charming Car Wreck Ever in an Ad for Chamomile Tea DLV BBDO's lovely set piece

IDEA: TV commercials frozen in time, with a camera moving through and surveying the scene, have an undeniable charm and style. Even the horror of Philips' ultra-violent "Carousel" spot was…

April 15, 2014, 8:00 AM EDT

How a Music Company Made Some of the Year's Best Sports Ads Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

April 8, 2014, 7:23 AM EDT

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