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How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to Gamers Art of the game

IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way. "The team came in with a…

September 9, 2014, 7:49 AM EDT

Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH Can they get guys to try harder during the week?

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem…

September 5, 2014, 9:55 AM EDT

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

August 26, 2014, 8:42 AM EDT

Inside the Strangest Ad for Earphones You'll Ever See Normal channels '60s sci-fi

IDEA: "There is something always a bit funny about the past's version of the future," said Anthony Sperduti, executive creative director at Partners & Spade. For Sperduti, going back to the…

August 15, 2014, 9:28 AM EDT

Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist DDB explains new campaign

IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat…

July 28, 2014, 5:02 PM EDT

Heavy Metal Band Tours in a Greyhound in Cinema Ad That Goes to 11 Enjoy rock-star amenities

IDEA: Rock stars are afforded certain, ahem, amenities aboard their multimillion-dollar buses. But Greyhound has some nice on-board features, too, and becomes the touring vehicle of choice for a heavy…

July 15, 2014, 6:22 AM EDT

Finally, Ads for Discount Furniture That Don't Just Yell, 'Come On Down!' Translation gives American Signature's brands a new voice

IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature breaks away from the category's tired old direct response model…

July 2, 2014, 10:00 AM EDT

The Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign Bo and Luke still have it, but their car doesn't

IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P.…

June 24, 2014, 1:21 PM EDT

Can a 14-Year-Old Make a Better Vitamin Commercial Than a Pro? Lily Eliana Walsh gives it a shot

IDEA: It's so obvious, it's taken as fact: Experienced directors are better than inexperienced ones. But what if that's not always true? Take, for example, not just young directors but child…

June 17, 2014, 11:38 AM EDT

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads 'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

June 10, 2014, 8:58 AM EDT

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