Topic: The Spot

How Milana Vayntrub Became Advertising's New 'It' Girl You'll see much more of AT&T's Lily in 2015

Sorry, Flo. America has a new favorite spokeswoman in AT&T's Lily, the store employee character played with bright-eyed, quirky charm by improv actress Milana Vayntrub. The 27-year-old Upright Citizens Brigade veteran…

January 13, 2015, 10:18 AM EST

Corning and the MythBusters Guys Show You How to Get Millions of Views on a 10-Minute Pre-Roll Product testing that's fascinating and fun

Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions. The co-hosts of Discovery Channel's MythBusters filmed two…

December 22, 2014, 9:20 AM EST

Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a Moving Stage Inside BBH's single-take spot

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while…

December 16, 2014, 7:40 AM EST

State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot DDB's charming 'Never' ad

Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we…

December 11, 2014, 7:49 AM EST

An Ad Agency Made Meghan Trainor's New Video, and It's Great 180LA and HP team up on 'Lips Are Movin'

Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1…

November 20, 2014, 10:21 PM EST

How Dollar Shave Club's Michael Dubin Learned to Be Funny on TV Viral star turns to the 30-second spot

IDEA: Michael Dubin became a famous advertising face overnight in 2012 when he starred in a wonderfully cutting 90-second online video for Dollar Shave Club, the mail-order razor subscription service…

November 18, 2014, 10:33 AM EST

Viewers Are the Calm Inside the Storm in Vizio's Great New Ads So captivating, you'll ignore everything else

IDEA: It's hard for TV manufacturers to advertise picture quality in commercials. Viewers, after all, will be watching the ad on their own TV sets, not yours. Many marketers settle…

November 6, 2014, 9:48 PM EST

This Crazy Beer Ad Was Filmed Entirely Underwater. Here's How They Did It An octopus' dance party

IDEA: Shooting a commercial is hard enough. But shooting one entirely underwater? Are you crazy? Brazilian agency F/Nazca Saatchi & Saatchi decided it was doable, and would be a great way…

November 5, 2014, 10:26 AM EST

How a Company Known for Retail Ads Suddenly Made a Gorgeous Spot for Hardwood Floors Lumber Liquidators gets romantic

IDEA: Lumber Liquidators isn't exactly known for beautiful, romantic advertising. The hardwood flooring specialty retailer is much more versed in transactional, price-focused messaging. (Just look at the website, which is…

October 23, 2014, 3:04 PM EDT

Squarespace's Radical Update Is Like a Blank Canvas. So Its New Ads Are, Too SpecialGuest crafts launch spot and a pair of celeb docs

IDEA: Even for a company known for great design, Squarespace 7 was a revelation. The elegant upgrade to the website maker's interface, called a "UX dream" by Wired, completely does…

October 16, 2014, 3:48 PM EDT