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How a Company Known for Retail Ads Suddenly Made a Gorgeous Spot for Hardwood Floors Lumber Liquidators gets romantic

IDEA: Lumber Liquidators isn't exactly known for beautiful, romantic advertising. The hardwood flooring specialty retailer is much more versed in transactional, price-focused messaging. (Just look at the website, which is…

October 23, 2014, 3:04 PM EDT

Squarespace's Radical Update Is Like a Blank Canvas. So Its New Ads Are, Too SpecialGuest crafts launch spot and a pair of celeb docs

IDEA: Even for a company known for great design, Squarespace 7 was a revelation. The elegant upgrade to the website maker's interface, called a "UX dream" by Wired, completely does…

October 16, 2014, 3:48 PM EDT

Inside Philips' Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting Has Changed One family and 150 years in 85 seconds

IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly constructed…

October 2, 2014, 7:50 AM EDT

How BBDO and Doug Liman Got Inside One of the World's Biggest Waves for Visa Kolohe Andino rips up a gnarly spot for Checkout payment service

IDEA: It might not be the smartest idea to order pizza via smartphone while surfing an enormous wave off Tahiti. But it's good to know you could. In advertising's latest crazy…

September 23, 2014, 11:50 AM EDT

How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to Gamers Art of the game

IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way. "The team came in with a…

September 9, 2014, 7:49 AM EDT

Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH Can they get guys to try harder during the week?

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem…

September 5, 2014, 9:55 AM EDT

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

August 26, 2014, 8:42 AM EDT

Inside the Strangest Ad for Earphones You'll Ever See Normal channels '60s sci-fi

IDEA: "There is something always a bit funny about the past's version of the future," said Anthony Sperduti, executive creative director at Partners & Spade. For Sperduti, going back to the…

August 15, 2014, 9:28 AM EDT

Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist DDB explains new campaign

IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat…

July 28, 2014, 5:02 PM EDT

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