Topic: The Spot

How Milana Vayntrub Became Advertising's New 'It' Girl

You'll see much more of AT&T's Lily in 2015

Sorry, Flo. America has a new favorite spokeswoman in AT&T's Lily, the store employee character played with bright-eyed, quirky charm by improv actress Milana Vayntrub. The 27-year-old Upright Citizens Brigade veteran…

Corning and the MythBusters Guys Show You How to Get Millions of Views on a 10-Minute Pre-Roll

Product testing that's fascinating and fun

Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions. The co-hosts of Discovery Channel's MythBusters filmed two…

Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a Moving Stage

Inside BBH's single-take spot

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while…

State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot

DDB's charming 'Never' ad

Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we…

An Ad Agency Made Meghan Trainor's New Video, and It's Great

180LA and HP team up on 'Lips Are Movin'

Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1…

How Dollar Shave Club's Michael Dubin Learned to Be Funny on TV

Viral star turns to the 30-second spot

IDEA: Michael Dubin became a famous advertising face overnight in 2012 when he starred in a wonderfully cutting 90-second online video for Dollar Shave Club, the mail-order razor subscription service…

Viewers Are the Calm Inside the Storm in Vizio's Great New Ads

So captivating, you'll ignore everything else

IDEA: It's hard for TV manufacturers to advertise picture quality in commercials. Viewers, after all, will be watching the ad on their own TV sets, not yours. Many marketers settle…

This Crazy Beer Ad Was Filmed Entirely Underwater. Here's How They Did It

An octopus' dance party

IDEA: Shooting a commercial is hard enough. But shooting one entirely underwater? Are you crazy? Brazilian agency F/Nazca Saatchi & Saatchi decided it was doable, and would be a great way…

How a Company Known for Retail Ads Suddenly Made a Gorgeous Spot for Hardwood Floors

Lumber Liquidators gets romantic

IDEA: Lumber Liquidators isn't exactly known for beautiful, romantic advertising. The hardwood flooring specialty retailer is much more versed in transactional, price-focused messaging. (Just look at the website, which is…

Squarespace's Radical Update Is Like a Blank Canvas. So Its New Ads Are, Too

SpecialGuest crafts launch spot and a pair of celeb docs

IDEA: Even for a company known for great design, Squarespace 7 was a revelation. The elegant upgrade to the website maker's interface, called a "UX dream" by Wired, completely does…