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Topic: Sports

World Cup Hero Tim Howard Talks About Sudden Fame

Being a role model is part of the package

Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup…

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits

Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever

Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

Rob Dyrdek Gets Renewals, Pilot in MTV Deal

Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

MLB 14 The Show Says Baseball Is Better With Shareable Web Content

Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony…

Sports Illustrated Launches 'Planet Futbol' Site

Interest in soccer content has grown 'exponentially'

Just in time for the World Cup, Sports Illustrated is expanding its soccer blog, Planet Futbol, into a stand-alone site set to roll out later this week. SI made a…

George Bodenheimer to Leave ESPN

Three years after handing off president role, he'll manage a charity

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The…

Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets

Fans and brands to benefit

Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during…

Canadians Differ From Americans in How They Use Their Smartphones

Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

Beats Music Uses Sound Headphone Marketing Strategies

Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

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