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Topic: Sports

NBA Stamps Its Twitter Handle on the League Ball

Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league…

Fox Sports Digital Partners With Sporting News Media

Will share both content and traffic

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner…

Is Tim Howard the Perfect Brand Partner?

World Cup phenom already has deals with Nike, McDonald's—more on the way?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England,…

World Cup Hero Tim Howard Talks About Sudden Fame

Being a role model is part of the package

Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup…

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits

Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever

Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

Rob Dyrdek Gets Renewals, Pilot in MTV Deal

Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

MLB 14 The Show Says Baseball Is Better With Shareable Web Content

Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony…

Sports Illustrated Launches 'Planet Futbol' Site

Interest in soccer content has grown 'exponentially'

Just in time for the World Cup, Sports Illustrated is expanding its soccer blog, Planet Futbol, into a stand-alone site set to roll out later this week. SI made a…

George Bodenheimer to Leave ESPN

Three years after handing off president role, he'll manage a charity

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The…

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