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Topic: Sports

NFL to Launch Ad-Supported Digital Network NFL Now will stream highlights and NFL Films content—but not live games

NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will stream original content to a range of connected devices that includes…

January 30, 2014, 2:27 PM EST

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone? Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

January 30, 2014, 7:44 AM EST

Sports Runs as a Theme for Almost All of This Agency’s Roster Events are even being created by mashing up clients

Specs Who Charlie Tombras (l.), president, CEO; Dooley Tombras, evp What Full-service agency Where Knoxville, Tenn. The second- and third-generation family members to run The Tombras Group, an independent in Knoxville, Tenn., Charlie Jr.…

January 30, 2014, 7:44 AM EST

The Wackiest Sports Endorsements Ever Weird jock-brand mashups

Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time. Muhammad Ali for d-Con In 1980, “The…

January 29, 2014, 6:18 AM EST

Wild Card Weekend Puts Up Huge Ratings Last-minute heroics keep NFL fans glued to their sets

In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting…

January 6, 2014, 4:38 PM EST

Sporting News Launches Magazine-Hybrid App Calls it 'the Flipboard of sports'

Taking a page from the popular newsreading app Flipboard, Sporting News Media today is launching an app that combines digital-magazine content with curated news and social media elements. The launch…

December 18, 2013, 9:17 AM EST

Live Events Are King for Getting People to Recommend and Buy Brands Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

November 13, 2013, 6:16 AM EST

ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better Says advertisers and content producers need to figure out what viewers want next

Instant replay, the First and Ten line, the ubiquitous score box—not necessarily digital disruptions, but technical innovations that drastically changed and improved the way we watch the game. It was…

November 10, 2013, 8:33 PM EST

Boston Blowout Doesn’t Put a Damper on World Series Ratings Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

October 24, 2013, 5:20 PM EDT

Droga5 Gets Work for New York City Football Club New MLS team hires agency

New York City Football Club has hired Droga5 as its lead creative agency. NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned…

October 9, 2013, 1:22 PM EDT

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