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Topic: Sports

Why Esports May Be the Next Great Frontier for Marketers

Growing, diverse community craves live video

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Audiences…

Why Live Video Is Now a Must-Buy for Marketers and Brands

Content people want to watch gets high engagement

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in…

The NFL Is the First Sports League to Get a Snapchat Discover Channel

All 32 teams will get geofilters for fans, too

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

It will launch in 2019

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools. As part…

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Only 18% will view the games online

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for…

Q&A: Laila Ali on Sports Humanitarians and How Much Her Father Cared About People

Plus, being a contestant on the new Celebrity Apprentice

Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air…

7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Publics, R/GA and VML among the winners

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing. The ceremony, which…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

Stephanie McMahon on the media innovation and storytelling of WWE

  brightcove.createExperiences(); The next time somebody asks what Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic…

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