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Topic: Sports

Yahoo Gets the First-Ever Livestream of an NFL Game

League expects to draw big audiences in Europe, Asia

The National Football League and Yahoo have announced a partnership that will make the Sunday, Oct. 25 game between the Buffalo Bills and the Jacksonville Jaguars available on every screen…

12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

Twitter messages range from sarcastic to serious

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

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Fox Sports Strikes a Digital Deal With AOL

AOL will host network's online originals, game highlights

Further expanding its sports coverage, AOL today unveiled a multi-year video content partnership with Fox Sports. The new deal includes original Fox Sports digital properties like @TheBuzzer and Garbage Time, game…

Brands Are Already Hustling to Get in on March Madness

Georgia State's upset brought a bevy of Promoted Tweets

The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor. In…

ESPN Is Airing the College Football Championship in 12 Different Ways

'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

College Football Playoff Quickly Becomes a TV and Social Media Power Player

Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds

Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on…

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

How Louisville Slugger Became the Only Bat You Know by Name

From Pete Browning to Derek Jeter

Photo: Nick Ferrari It happens at two minutes and 12 seconds into this Major League Baseball video. No, not Derek Jeter's final hit—a high chopper to the left side of the…

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