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Topic: sports sponsorships

Social Sharing Has Become the Biggest Thing in Sports Marketing

Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

Houston Rockets are the latest

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards…

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