Topic: sports sponsorships
Will digitally connected game experiences be next?
By Hallie Johnston on Jul. 15, 2014 - 6:07 AM EDT
Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…
Houston Rockets are the latest
By Christopher Heine on Oct. 5, 2013 - 12:00 AM EDT
The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards…