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Topic: sports sponsorships

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Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

July 15, 2014, 6:06 AM EDT

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships Houston Rockets are the latest

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards…

October 5, 2013, 12:00 AM EDT

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