Sports Marketing | Adweek Sports Marketing | Adweek
Advertisement

Topic: Sports Marketing

Type
Brooklyn Nets Launch 'We Are Brooklyn' Campaign Will it solidify fans in the fickle borough?

While longtime Brooklynites remain loyal to their roots, the newest crop of residents are tough to win over, with tastes that seem to constantly change. However, Brooklyn Nets and Barclays Center…

September 9, 2014, 6:03 AM EDT

NFL Brand Partners Kick Off PR Initiatives Emphasis on content, social media, events

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR…

August 25, 2014, 11:17 AM EDT

Adweek's Top 5 Commercials of the Week: July 11-18 Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

July 18, 2014, 9:29 AM EDT

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

July 11, 2014, 3:45 PM EDT

Nike's World Cup Triumphs Summed Up in One Infographic Swoosh scores big with video marketing

While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the…

June 27, 2014, 2:14 PM EDT

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program Plans for more digital in-stadium activations

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or…

June 17, 2014, 5:27 PM EDT

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 8-15 Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

November 15, 2013, 9:02 AM EST

TNT Tips Off NBA Playoffs With Rihanna Turner net preps big promo push

With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the…

April 19, 2013, 5:55 PM EDT

Miller Lite Teams With Nascar Twitter Star on Charity Effort Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

February 22, 2013, 2:19 PM EST

Advertisement