Topic: Sports Marketing

With 3 New Podcasts, Sports Illustrated Is Doubling Down on Audio

Including one hosted by Peter King

The NFL regular season starts this week, and Sports Illustrated wants to load up your podcast apps with football commentary all fall. SI is launching three new weekly podcasts with DGital…

Grey Goose and Chase Are Sponsoring Andy Roddick's U.S. Open Periscope Livestreams

It's a Twitter-led effort

If you want to listen to Andy Roddick as he Periscopes the U.S. Open in the coming days, Grey Goose vodka and Chase are making it happen for you. Roddick, who won…

The NFL Is the First Sports League to Get a Snapchat Discover Channel

All 32 teams will get geofilters for fans, too

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to…

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Tennis fans won't get any work done today

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of…

Here's What the WNBA Is Doing to Get You to Watch Its Games

New campaign features players on and off court

NBA commissioner Adam Silver made headlines recently when he admitted he's not happy with the progress the NBA's sister league, the WNBA, has made since it took to the court…

Toyota's New Campaign Focused on Fans' Passion Will Debut During NFL Season Opener

First of 4 sports-related spots

Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with a…

How New York City Football Club Is Building Its Brand One Fan at a Time

Our Q&A with the soccer franchise president

Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City…

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the…

Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run

Coke goes patriotic, Seahawks get funny

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final. And while only a modest number of brands were…