Sports Marketing | Adweek
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Topic: Sports Marketing

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App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 8-15 Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

November 15, 2013, 9:02 AM EST

Adweek's Top 10 Commercials of the Week Mountain Dew gets high, Kia gets skinny, and Guerlain gets very, very big

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what…

August 30, 2013, 9:56 AM EDT

Adweek's Top 10 Commercials of the Week Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

August 23, 2013, 8:47 AM EDT

Adweek's Top 10 Commercials of the Week: Aug. 9-16 Warby Parker goes pretentious, Jell-O gets depressed, and Coca-Cola pushes healthy habits

August 16, 2013, 12:32 PM EDT

TNT Tips Off NBA Playoffs With Rihanna Turner net preps big promo push

With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the…

April 19, 2013, 5:55 PM EDT

Miller Lite Teams With Nascar Twitter Star on Charity Effort Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

February 22, 2013, 2:19 PM EST

Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads Big-game campaigns piggyback college football's National Signing Day

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today. Marketers for Super Bowl advertiser MiO have purchased the…

February 6, 2013, 1:07 PM EST

NFL Social Media Sentiment Plummets Though pro football TV ratings will likely go on as usual

Even though the highly controversial touchdown call on the field was upheld last night at the end of Monday Night Football, social media data today confirms that the National Football…

September 25, 2012, 2:33 PM EDT

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