Topic: Sports Marketing
With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the…
Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…
Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today. Marketers for Super Bowl advertiser MiO have purchased the…
Even though the highly controversial touchdown call on the field was upheld last night at the end of Monday Night Football, social media data today confirms that the National Football…
Mohegan Sun has taken its money off the table in concerns to Penn State this fall, following State Farm as the second known brand to cut ties with the university’s…
Robert Griffin III has an arm like a howitzer and can shoot the eyes off a potato bug at 40 paces. He also runs a 4.41 in the 40-yard dash,…
In a climate where Groupon’s stock plummet has sullied the general outlook for deals sites offering everything from pole-dancing classes to Bermuda vacations, maybe a pure sports platform is just…
NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they’ll want…
Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…
