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Topic: The Sports Issue

Type
Adidas Turns Bull's Injury Into Inspiration Sneakers brand stitches together an integrated campaign for return of MVP

Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…

January 28, 2013, 12:02 AM EST

First Mover: Tiki Barber The former Giants great on the Super Bowl, Manti Te'o and clowning around on talk radio

Specs Age 37 New gig Host, CBS Sports Radio Old gig Analyst, NBC’s Football Night in America After doing television for years, how do you find talk radio different?  It’s not just a sound bite.…

January 28, 2013, 12:02 AM EST

Your Brand Here Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

January 28, 2013, 12:01 AM EST

Deadspin: An Oral History How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

January 28, 2013, 12:01 AM EST

Information Diet: Peter King SI's NFL guy is plugged in to 400 accounts for his football news

Specs Who Peter King Age 54 Accomplishments Sports Illustrated senior NFL writer; insider reporter on NBC’s Football Night in America; author of six books, including Monday Morning Quarterback: A Fully Caffeinated Guide to Everything…

February 3, 2012, 6:11 AM EST

Portraits: Situation Interactive Digital shop turned its knack for selling Broadway spectacle to promoting the world of sports

Specs Who Damian Bazadona, president  What Digital marketing agency Where New York's Garment District Damian Bazadona, a New York Giants fan, isn’t your typical sports marketing expert. The founder of 10-year-old Situation Interactive built…

February 1, 2012, 10:54 PM EST

Perspective: The Backhand Boys Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

February 1, 2012, 10:53 PM EST

Data Points: Ad Scorecard Despite rising costs, sponsors spend more each year to engage viewers during the big game

Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to…

February 1, 2012, 12:01 AM EST

FCC Seeks Comment on NFL Blackout Rule League regs forced local TV stations to black out 16 games

Sports blackouts are a sure way to make fans cry foul. It’s one of the reasons the Federal Communications Commission wants to shine a light on National Football League local…

January 31, 2012, 7:04 AM EST

Body Shots A look at this year's best sports magazine covers

From ESPN’s celebration of the jock physique to Mad’s wicked commentary on the disgrace at Penn State, here’s a look at some of the year’s most memorable sports-themed magazine covers…

January 31, 2012, 7:00 AM EST

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