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Topic: The Sports Issue

Lakers' Losing Streak Forces Taco Time-Out

Jack in the Box promotion tied to winning games has L.A. basketball fans going home hungry

With 2:05 left in the third quarter of a recent game at Staples Center between the Los Angeles Lakers and the visiting Oklahoma City Thunder, public address announcer Lawrence Tanter…

Sports in 140 Characters or Less

Five athletes or journos you should be following on Twitter

Much like Twitter, the sports world can be extremely crowded and a complex space to comprehend. But Twitter can also be the ultimate tool for these sports figures, in terms…

How to Score an Endorsement When You Have No Game

Can the Tebow brand survive his scoreless drought?

Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its…

It's Game On for Second Screen

While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…

Adidas Turns Bull's Injury Into Inspiration

Sneakers brand stitches together an integrated campaign for return of MVP

Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…

First Mover: Tiki Barber

The former Giants great on the Super Bowl, Manti Te'o and clowning around on talk radio

Specs Age 37 New gig Host, CBS Sports Radio Old gig Analyst, NBC’s Football Night in America After doing television for years, how do you find talk radio different?  It’s not just a sound bite.…

Your Brand Here

Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

Deadspin: An Oral History

How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

Information Diet: Peter King

SI's NFL guy is plugged in to 400 accounts for his football news

Specs Who Peter King Age 54 Accomplishments Sports Illustrated senior NFL writer; insider reporter on NBC’s Football Night in America; author of six books, including Monday Morning Quarterback: A Fully Caffeinated Guide to Everything…

Portraits: Situation Interactive

Digital shop turned its knack for selling Broadway spectacle to promoting the world of sports

Specs Who Damian Bazadona, president  What Digital marketing agency Where New York's Garment District Damian Bazadona, a New York Giants fan, isn’t your typical sports marketing expert. The founder of 10-year-old Situation Interactive built…

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