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Topic: Sports Illustrated

LeBron James Give Sports Illustrated Its Best Day Ever Online Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

July 14, 2014, 2:39 PM EDT

How Sports Illustrated Got the LeBron Scoop Managing editor Chris Stone reveals behind-the-scenes details

Around noon today, SportsIllustrated.com broke its biggest scoop to date: In a first-person essay, as told to SI senior writer Lee Jenkins, Miami Heat star LeBron James announced that he…

July 11, 2014, 5:51 PM EDT

Time Inc.'s 120 Sports Goes Live New platform integrates sports news and social data

It’s finally opening day for Time Inc.’s new digital video network, 120 Sports. At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be…

June 25, 2014, 12:02 AM EDT

SI.com Gets a Big League Redesign Trying for a hit

Following Time Inc.’s overhaul in recent months of the Time, Fortune and Money websites, now it’s Sports Illustrated’s turn. This week, SI rolls out a radically redesigned site plus a fantasy-gaming…

June 22, 2014, 6:47 PM EDT

Topless Sports Illustrated Cover Recreated With Curvy Models Swimsuits for All celebrates plus sizes

Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal and Lily Alridge, plus-size…

June 3, 2014, 9:43 AM EDT

Sports Illustrated Launches 'Planet Futbol' Site Interest in soccer content has grown 'exponentially'

Just in time for the World Cup, Sports Illustrated is expanding its soccer blog, Planet Futbol, into a stand-alone site set to roll out later this week. SI made a…

June 2, 2014, 9:00 AM EDT

Entertainment Weekly’s New Editor Is Out to Hire Multidiscipline Talent But Matt Bean is a bit cagey on critics

Photo: Alfred Maskeroni Specs Name Matt Bean Age 35 New gig Editor, Entertainment Weekly Old gig Managing editor, SportsIllustrated.com You were named editor of Entertainment Weekly in February. What’s been your biggest focus so far? The biggest…

May 4, 2014, 8:21 PM EDT

Chrissy Teigen Has Reached the Pinnacle of Social Media Fame: Her Own Meme SI Swimsuit Issue cover star is very active with her followers

Specs Who Chrissy Teigen Age 28 Accomplishments 2014 Sports Illustrated Swimsuit Issue cover model; founder/writer of So Delushious! cooking blog Base New York What’s the first information you consume in the morning? MSNBC is usually already on—Morning…

February 27, 2014, 9:55 PM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Taking Gaming to Hollywood [Video] These are the stories you should know about

Today, Ubisoft takes gaming to Hollywood, brands troll their customers and Chris Heine gives us a SXSW preview.  Links: Meet the Woman Behind Assassin's Creed A Marketer's Guide to SXSW Year of the Troll:…

February 24, 2014, 2:40 PM EST

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