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Topic: sports branding

6 Ways Brands Can Draft Modern Sports Fans

Study shows marketing is welcome—but only if consumers are No. 1

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent…

Adidas Vows to Outsprint Nike in Ad Race

German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

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