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Topic: Sports

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

It will launch in 2019

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools. As part…

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Only 18% will view the games online

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for…

Q&A: Laila Ali on Sports Humanitarians and How Much Her Father Cared About People

Plus, being a contestant on the new Celebrity Apprentice

Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air…

7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Publics, R/GA and VML among the winners

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing. The ceremony, which…

From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

And how he got that nickname

There are many different roads professional athletes can take when their playing days are done. In 2002, boxing great Oscar De La Hoya stepped out of the ring and established Golden…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

Stephanie McMahon on the media innovation and storytelling of WWE

  brightcove.createExperiences(); The next time somebody asks what Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic…

Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

ABC broadcast surpasses 30 million viewers

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the…

Q&A: How the New Chief Editor of Sports Illustrated Plans to Keep It at the Forefront

'Tech & Media' vertical launches today

Chris Stone may not have officially started his gig as editorial director at Sports Illustrated, but the Time Inc. veteran is already busy at work in the new role. After all, Sports Illustrated just…

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