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Topic: Sports

Brands Are Already Hustling to Get in on March Madness

Georgia State's upset brought a bevy of Promoted Tweets

The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor. In…

ESPN Is Airing the College Football Championship in 12 Different Ways

'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

College Football Playoff Quickly Becomes a TV and Social Media Power Player

Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds

Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on…

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

How Louisville Slugger Became the Only Bat You Know by Name

From Pete Browning to Derek Jeter

Photo: Nick Ferrari It happens at two minutes and 12 seconds into this Major League Baseball video. No, not Derek Jeter's final hit—a high chopper to the left side of the…

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business

Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

NFL Tops Jeter's Last Game in Twitter TV Ratings

Cowboys-Saints contest takes first place

NBC’s Sunday Night Football contest between the New Orleans Saints and Dallas Cowboys came out on top of Nielsen’s TV Twitter ratings for sports programs this past week. The game was…

Super Bowl Rematch Tops Nielsen TV Twitter Sports Broadcasts

Top 10 sports shows for Sept. 15-21

The Hawks came out on top in a nail-biting overtime win, which did wonders for CBS, giving the network four out of 10 of its football contests in the top…

Blake Griffin Slams Poetry, Not Basketballs, for Vizio

We'll sit here with our judging eye in this dark corner

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, by…

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