Sporting Goods | Adweek
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Topic: Sporting Goods

Ad of the Day: Cabela's Screen copy, natural sounds capture quiet moments in nature

It doesn't take a lot of talking to appreciate the outdoors. That's the charming subtext of this spot from hunting gear retailer Cabela's. Directed by Tyler Stableford, the ad eschews dialogue…

February 22, 2013, 12:36 PM EST

Top 10 Commercials of the Week: Nov. 30 - Dec. 7 Internet Explorer trolls itself, Santas go surfing, and GE gets the robots moving

This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have…

December 7, 2012, 10:04 AM EST

Is This Zombie Ad Too Violent for Prime-Time TV? Parents in Norway seem to think so

Norwegian sporting goods retailer XXL has agreed to stop running its new zombie-themed ad during family-oriented TV programs, a decision reached after a flurry of viewer complaints that the spot…

November 29, 2012, 1:44 PM EST

SportChek gear helps you lose the silly walk

This campaign for Canadian retailer SportChek, from ad agency Bos and director Brian Lee Hughes, isn't so hot. It feels forced, and kind of derivative. But I dig the…

June 23, 2010, 8:27 AM EDT

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