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Topic: Sponsorships

Zimmerman Gets an Unusual Assignment From a Publisher

Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

As WhoSay's Celeb Network Grows, More Marketers Look to Stars for Branded Content

Lexus, Crest and JCPenney test social media partnerships

On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture…

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events

The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

As Social Sponsorship Grows, Influencers Are Looking to Cash In

They prefer to be paid in greenbacks over freebies

Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well…

Google Offers, Boingo Wireless Outfit NYC Subways With Free WiFi

Pilot program for larger sponsor-driven wireless effort

Some folks get a little nutty when they lose their Internet connection, including New Yorkers stepping down into underground subway stations. Starting Monday some lucky New Yorkers will get to…

Conservative Groups Paying Up for Talk Show Endorsements

Politico investigates the business of subtle promotions

For the past few years, conservative radio hosts like Glenn Beck, Rush Limbaugh, Sean Hannity, and Mark Levin have been preaching the messages of prominent conservative advocacy groups—and encouraging their…

Bill Simmons Banks Grantland Success on Sponsorships

ESPN columnist works against CPM pricing

Like David Ortiz turning on a 3-1 meatball to send it shrieking over the right field porch at Fenway Park, Bill Simmons is going long. In so doing, he hopes…

Logo on nude model ruffles soccer sponsor

The Vancouver Whitecaps are taking some heat over a promotional video, shown below, that's become a viral smash — at least as far as Canadian soccer ads go. It shows…

Academy Awards selects its favorite bubbly

If any of you were curious about which specific champagne bottles will be piled at Mickey Rourke's feet at this year's Oscars, wonder no more! It turns out Moët…

'Tis the season for those weird bowl names

With the college-football bowl season getting into full swing, we're entering the time of year when corporate sponsorship yields some of its oddest names. Some are odd in a…

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